01/09/2026
🏆 Celebrating a Legacy of Leadership, Mentorship and Philippine Retail: Ma. Alegria “Bing” Sibal-Limjoco | OFR Awards 2026
At the 2026 Outstanding Filipino Retailers (OFR) Awards, Ma. Alegria “Bing” Sibal-Limjoco was honored with the PRA President’s Award as a Pillar of Philippine Retail Leadership, alongside fellow retail leader Roberto “Bobby” Claudio.
But Bing Limjoco’s legacy goes far beyond a title or an award.
🛍️ For decades, she has helped strengthen Philippine retail—from her long-standing leadership in the Philippine Retailers Association to her work in franchising, entrepreneurship, education and industry advocacy.
🌏 Known as the “Mother of Philippine Franchising,” she helped open doors for Filipino entrepreneurs to understand franchising, build stronger business systems and pursue opportunities beyond their original markets.
🎓 As a pioneer in professionalizing franchising in the Philippines—and the first Filipino and first Asian to earn the Certified Franchise Executive (CFE) designation—her influence has also been deeply rooted in education and mentorship.
🤝 Her continuing involvement with the PRA reflects a leadership philosophy built around collaboration, knowledge-sharing and giving back. Even as Philippine retail enters a new era, she continues to contribute to the industry's growth.
And perhaps that is what makes her legacy truly remarkable:
Leadership is not only about what you build. It is about how many others you help build.
As the PRA celebrates its 50th anniversary, the 2026 OFR Awards provide a fitting moment to recognize a woman whose work has helped shape not only Philippine retail, but generations of entrepreneurs and business leaders.
❤️ Congratulations, Bing Limjoco, on a well-deserved recognition of a lifetime of leadership, mentorship and service.