08/11/2025
In a conference with over 500 circular economy experts, many were baffled and unable to identify a shampoo sachet. Yes, the plastic sachet that any Filipino would recognize. After all, 164 million of them are used every single day in the Philippines.
Anna Reyes, my co-founder and executive director at Sustina, brought a plastic sachet to display during her talk for the “Asia’s Voices” session of the Asia Pacific Circular Economy Roundtable & Hotspot (APCER) in Taiwan. “Is that a free sample?” people asked. “No, this is the product,” Anna replied, to their disbelief.
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