
07/07/2025
HAPPENING NOW: Chagee’s Philippine debut kicks off today with fitness pop-up at SM North
It’s official—Chagee has landed. The international milk tea brand opened its weeklong pop-up today, July 7, at SM North EDSA’s The Block Atrium, marking the first leg of its Philippine launch.
Running until July 13, the “CHAGEE 7-Day Power Up Challenge” introduces Filipino customers to the global tea chain through wellness-inspired games and activities. On site: giant bowling, basketball, mini golf, and free dance fitness sessions, along with complimentary samples of Chagee’s signature BO·YA Jasmine Green Milk Tea. Exclusive prizes and branded merchandise are also up for grabs.
With over 6,000 locations across China, Southeast Asia, and the U.S., Chagee is expanding into the Philippines with three new stores opening this August in SM North EDSA, Robinsons Galleria, and Venice Grand Canal Mall.
Known for its authentic, no-artificial-sweetener blends and premium tea leaves, Chagee offers a modern tea bar experience rooted in tradition and reimagined for today’s health-conscious drinkers.