21/08/2023
๐๐ฒ๐๐ผ๐ป๐ฑ ๐๐ต๐ฒ ๐๐ถ๐ป๐ฎ๐น ๐ฅ๐ฒ๐ฒ๐น: ๐ง๐ต๐ฒ '๐๐๐ธ๐ฎ๐, ๐๐ถ๐ด๐๐ฎ๐, ๐ ๐ฎ๐น๐ฎ๐๐ฎ' ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป ๐ช๐ฟ๐ฎ๐ฝ๐ ๐จ๐ฝ ๐๐ถ๐๐ต ๐ฎ ๐ฅ๐ฒ๐๐ผ๐๐ป๐ฑ๐ถ๐ป๐ด ๐๐ฎ๐น๐น ๐ณ๐ผ๐ฟ ๐๐ฒ๐ป๐ฑ๐ฒ๐ฟ ๐ฆ๐ฎ๐ณ๐ฒ ๐ฆ๐ฝ๐ฎ๐ฐ๐ฒ๐
The success of the 'Bukas, Ligtas, Malaya' campaign, launched by the Polytechnic University of the Philippines - Department of Advertising and Public Relations (PUP-DAPR) on July 27, 2023, warrants reflection. This initiative is a clarion call for safe spaces within the LGBTQIA+ community, garnered support from partners like the Film Aficionados Circle and the Caloocan Young Leaders Initiative, resonating far and wide with the PUP Creative Media Artists Society as the official media partner.
The campaign deftly employed short films premiering "Yakap sa Dilim" and "Taguan" on August 9, 2023. These short films were windows into the LGBTQIA+ community's real struggles, aspirations, and the craving for spaces of freedom.
As the campaign wraps up, its reach endures. The short films are accessible on the Bukas Ligtas Malaya page, extending conversations beyond borders and uniting a wide audience.
'Bukas, Ligtas, Malaya' shines as a testament to the narrative-changing power of collective storytelling, embodying an unwavering commitment to sculpting a society where safe spaces are more than hollow words โ but a lived reality, enabling individuals to thrive unapologetically.
These films spark empathy and understanding, a testament to art's potency and the resolute spirit of a generation unafraid to speak up. Through 'Bukas, Ligtas, Malaya,' the LGBTQIA+ community and allies embark on an unyielding journey towards liberation, acceptance, and a world where safe spaces are woven into our collective fabric โ even within the sanctuary of one's home.
