SV

07/07/2025

07/07/2025

Tip #1: Keep Your Space Clean, Clear, and Intentional
Before jumping into fancy tools or productivity hacks, the most underrated but powerful step in working from home is maintaining a clean and organized workspace.

Cluttered space equals cluttered mind. Whether you're in e-commerce, design, writing, virtual assistance, or coaching—your environment reflects your internal state and influences it too. A neat setup tells your brain: This is a space for focused work.

It doesn't have to be Instagram-perfect. It just needs to be:

Free of distractions

Arranged to serve your workflow (e.g., chargers nearby, water within reach, task list visible)

Easy to reset daily, even if you're working in a small corner of a bedroom

Pro tip: Start and end your workday with a 5-minute "reset"—clear the desk, close open tabs, set up tomorrow’s task list. It’ll train your mind to shift gears between work and rest more easily.

22/06/2025

Using “Dynamic Bids – Up and Down” on a low ROAS campaign is like swimming in shark-infested waters without a life vest — and the sharks?
They’re your advertising costs.

✅ Why “Dynamic Bids – Up and Down” Works Best When ROAS > 10
Using “Dynamic Bids – Up and Down” makes the most sense when your campaign already has a healthy ROAS (10+) because:

1. You Have a Profit Buffer
A ROAS above 10 typically means your margins are strong — so even if Amazon increases your bid in real time, you're unlikely to slip into unprofitability. That buffer gives Amazon the freedom to bid more aggressively only when conversion likelihood is high.

2. You Maximize High-Intent Placements
“Up and Down” allows Amazon to automatically fight harder for premium placements like Top of Search and Product Pages, which often have:
Higher click-through rates
Higher conversion rates
Shorter purchase cycles

3. You're Letting the Algorithm Work Smarter
With high-performing campaigns, you’re no longer guessing — you’re feeding data into the algorithm and letting it learn where your ads perform best. Amazon uses this to:
Predict conversion likelihood
Adjust in real-time (e.g. increase bid at noon, decrease it at midnight)
Avoid overspending on low-value traffic

Adjust in real-time (e.g. increase bid at noon, decrease it at midnight)
Avoid overspending on low-value traffic

🛑 Caution If ROAS Is Low:
If your ROAS is below target, “Up and Down” can actually burn through your budget — because Amazon will increase bids, but you don’t have the margin to handle poor conversions.

11/06/2025

03/06/2025

While segmenting campaigns for better control is effective, it can become costly —particularly for slow-moving products and large catalogs.

Here’s why a PPC incubation approach for slow-moving inventories can be effective

1. Cost Efficiency
Launching separate PPC campaigns for every slow-mover is costly and inefficient, especially for large catalogs.

Grouping low-performing ASINs into one low-bid, low-budget discovery campaign helps you identify winners with minimal spend.

2. Natural Filtering (Auto-Discovery)
When grouped in an auto or broad match campaign, some ASINs will naturally surface as more viable, based on search term relevancy, CTR, and early conversion data.

3. Performance-Based Budget Reallocation
Once you identify which ASINs are converting, move them to their own exact match or phrase match campaigns to scale.

4. Catalog Testing = Internal Dropshipping
Do dropshipping within your own catalog before scaling.

5. Continue identifying the most effective approaches.

Have you tried it?

29/05/2025

Rufus Aligns Your Listing With Customer Search Intent — and That’s Exactly Why You Need to Optimize First
Rufus doesn’t just stuff in keywords. It helps structure your listing around how people actually search, what they care about, and the language that builds trust. That means:
✅ High-converting keywords are naturally embedded
✅ Bullet points speak directly to buyer concerns
✅ The listing is readable, relevant — and optimized to rank and convert

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BUT - If you’re managing a brand with listings that aren’t yet optimized, and you notice that some inventory is aging, here’s what I would do:

First, don't pause because they are not optimized, you'll miss potential sales

I handled a brand where several listings weren’t optimized, and when I checked the inventory age, I saw that some products were already aging in storage.

Here’s what I did:
I launched strategic campaigns specifically for those aging SKUs — even though the listings weren’t fully optimized yet. I closely monitored the performance to manage risk and prevent overspending.
At the same time, I started optimizing the listings, working from the best sellers downward, improving titles, bullet points, A+ Content, and keyword targeting step by step.

This approach helped the brand successfully move slow-moving inventory, and more importantly, avoid additional long-term storage fees. Even before full optimization was complete, we were already seeing results — and building momentum for future sales growth.

Be strategic

25/05/2025

Others don’t listen until their listing gets suspended — or worse, their entire account.

Amazon listing optimization

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Send me a DM if you need help

22/05/2025

🚀 Launched with Zero Reviews — Now a Fast-Moving Winner in Their Catalog!

I helped a client launch a brand-new product with no reviews — and still made it a top seller within 1-3 weeks. I realize reviews are important, but if you don’t have them yet, (What else you can do?) build trust with your visuals and listing: a high-impact main image, compelling lifestyle shots, keyword-optimized titles, clear bullet points, a strong description, and brand story.
I took care of indexing, wrote alt text, launched strategic PPC, and monitored performance — and guess what? It became one of the fastest-moving items in their catalog. 🔥📈

I’ve also realized that great graphics aren’t just about looking good. They’re well thought-out, carefully researched, and tailored specifically to your target market.
If you’re positioning your product as premium, your visuals need to reflect that. That means crafting images and graphics that speak directly to your audience’s tastes, preferences, and expectations.
Soft colors, elegant fonts, and lifestyle imagery that resonates emotionally can elevate perceived value and justify a higher price point.

Your graphics aren’t just decoration — they’re a key part of your brand’s story and your product’s perceived worth.

I believe that as someone managing campaigns who understands how various factors affect results, we all want your brand to succeed because that means we are producing results. If both parties share insights openly to improve strategies, rather than brushing off each other’s input rather than trying to prove you're intelligent with words than the other, I believe it will lead to better outcomes.

You both want the same outcome: to be profitable.

One wants results in their work, and the other wants profits.

19/05/2025

With tariffs and rising costs squeezing margins, we need to be strategic with our Amazon ad spend and maximize every part of our listing. Have you started optimizing for Rufus yet—or is it time to update?

17/05/2025

1. Listing Optimization – The Foundation
- Your ad performance is only as good as the product detail page you’re driving traffic to.
- Optimized listings improve conversion rates.
- If your listing doesn't convert organically, it will bleed money when under paid ads. Listing optimization is not optional — it's fundamental.
2. Inventory Management – The Backbone
- Running ads when you're low or out of stock can destroy your campaign performance and waste spend.
- Advertising and inventory must be in sync. A successful campaign anticipates supply and demand — not just traffic.
- Overstocks and understocks both hurt profitability and ad strategy.
3. PPC Management – The Engine
- Good PPC boosts both visibility and sales velocity, helping organic rankings.
Campaign structuring
Bid optimization and keyword harvesting
Negative keywords and budget control
ACoS/ROAS targeting aligned with profit margins
Amazon is a constantly evolving platform, so we must remain flexible and stay up to date with the latest trends, policies, and tools to remain competitive.

08/04/2025

Choosing the right product category is critical for visibility, competition, and targeting the right audience.

For multi-functional products, select categories that maximize its visibility while ensuring it meets the needs of your target customers.

▶️ Keywords: Use a mix of keywords that target each function. For example, baby food feeder, teething toy, food storage container, multi-functional baby products, etc.

▶️ Product Images: Include high-quality images showing the product in use for different functions (feeding, storing, teething).

▶️ Bullet Points & Descriptions: Clearly explain how the product serves multiple functions, making it clear that it’s a versatile, space-saving option for parents.

▶️ Market Research: Check your top competitors with the most reviews, sales etc.

05/04/2025