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Easy Recipes, Pasay City (2025)

10/08/2025

SHAKEY'S RESTAURANT HISTORY PHILIPPINES

Shakey's has a rich history in the Philippines, beginning in 1975 when it became the first pizza chain in the country.

Initially owned by San Miguel Corporation, it was later acquired by International Family Food Services, Inc. (IFFSI) in 1987.

Today, Shakey's Pizza Asia Ventures, Inc. (SPA I (PSE:PIZZA | SPAVI) manages and operates the brand, which boasts over 189 stores nationwide, with 114 company-owned and 75 franchised locations.

Shakey's is a leading player in the fast casual restaurant category in the Philippines, known for its family-friendly dining experience and iconic menu items like Thin Crust pizzas, Chicken 'N' Mojos, and Bunch-of-Lunch.

Here's a more detailed look at Shakey's history in the Philippines:

1975:
Shakey's first store opened in Makati, marking its entry into the Philippine market and becoming the first pizza chain in the country.

Early Years:
The first store was a hit, known for its Thin Crust pizzas, Chicken 'N' Mojos, and lively atmosphere with live band performances.

1980s:
Shakey's expanded across Metro Manila and Cebu, solidifying its popularity as a hangout spot.

1987:
The franchise was sold to IFFSI, led by Leo Prieto, who secured perpetual rights to the brand.

Early 1990s:
Shakey's adapted to the changing market by offering more affordable dining options.

Present Day:
Shakey's is managed by SPAVI, a leading food service group in the Philippines, and continues to be a popular choice for family dining and celebrations.

Key Achievements:
Shakey's has been recognized as a market leader in the chained pizza and full-service restaurant categories. The company also expanded its portfolio to include Peri-Peri Charcoal Chicken & Sauce Bar and the R&B milk tea brand.

10/08/2025

MCDONALD HISTORY IN THE PHILIPPINES

McDonald's first opened in the Philippines in 1981. It was brought to the country by Dr. George T. Yang, who opened the first restaurant in Morayta, Manila.

Here's a more detailed look:

Initial Franchise:
Dr. George T. Yang secured the franchise rights from McDonald's Corporation after persistent efforts.

First Location:
The inaugural McDonald's store in the Philippines opened on Morayta Street (now Nicanor Reyes Street) in Manila.

Early Challenges:
Yang faced challenges in convincing the McDonald's headquarters to adapt the menu to local tastes.

Filipinized Menu:
McDonald's Philippines later introduced popular items like McSpaghetti, Chicken McDo, and Burger McDo, which significantly contributed to its success in the country, according to a Weebly article.

Filipino Ownership:
In 2005, McDonald's Philippines became a 100% Filipino-owned company.

Current Status:
Today, McDonald's is one of the largest fast-food chains in the Philippines, with over 670 outlets nationwide and employing over 40,000 people.

10/08/2025

GOLDILOCKS HISTORY

Goldilocks Bakeshop, a well-known Filipino bakery chain, was founded in 1966 by sisters Milagros and Clarita Leelin, along with their sister-in-law Doris Wilson, in Pasong Tamo, Makati, Philippines.

The name "Goldilocks" was suggested by another sister, Maria Flor, inspired by the fairy tale character, aiming for easy recall and positive connotations of luck and prosperity.

Here's a more detailed look at Goldilocks' history:

Founding and Early Growth:
The first Goldilocks bakeshop was a small 70-sqm space, starting with just 10 employees and two displayed cakes.
The initial offerings included freshly made cakes and pastries, which were a hit with locals and quickly sold out.

Expansion and Franchising:
Goldilocks experienced rapid growth, opening a second branch just two years after the first.

They began franchising in 1991, leading to a significant increase in the number of Goldilocks branches, particularly around Metro Manila.

International Presence:
Goldilocks expanded internationally, establishing their first branch in the United States in 1976, followed by locations in Thailand and Canada.

Market Leadership:
After more than 50 years, Goldilocks remains the leading bakeshop brand in the Philippines, recognized for its quality, customer service, and ability to adapt to changing consumer preferences.

They have also successfully brought Filipino snacks and cuisine to Filipino communities abroad.

Beyond Bakeshop:
Goldilocks has also ventured into the restaurant business, offering a wider menu beyond baked goods.

Current Status:
Goldilocks has grown to over 600 stores across the Philippines and internationally, employing over 2,000 people.

They are known for their Filipino-inspired cakes, breads, and pastries.

10/08/2025

Jollibee History

Jollibee started as a Magnolia ice cream parlor in 1975, founded by Tony Tan Caktiong and his family.

It evolved into a fast-food chain in 1978, incorporating as Jollibee Foods Corporation.

Jollibee rapidly grew to become the market leader in the Philippines, and later expanded internationally, becoming a global brand.

Here's a more detailed breakdown:

1975:
The Tan family opened an ice cream parlor in Cubao, Quezon City.

1978:
The business shifted focus to hot food items, specifically hamburgers, and incorporated as Jollibee Foods Corporation.

The iconic bee mascot was created.

1980s:
Jollibee became the dominant fast-food chain in the Philippines.

International Expansion:
The 1990s and 2000s saw
Jollibee expanding into other Asian countries and the United States.

Growth and Acquisitions:
Jollibee acquired other food chains like Greenwich Pizza, Chowking, and Red Ribbon, further expanding its reach and influence.

Global Presence:
Jollibee has grown to become a global brand with thousands of stores across different countries.

10/08/2025

Mang Inasal History

Mang Inasal is a popular Filipino fast-food chain specializing in grilled chicken, known as "Chicken Inasal," and offering unlimited rice.

It was founded by Edgar "Injap" Sia II in Iloilo City on December 12, 2003.

The name "Mang Inasal" is a Hiligaynon term meaning "Mr. Barbecue".

The company quickly gained popularity and expanded nationwide, eventually being acquired by Jollibee Foods Corporation (JFC) in 2010, with JFC completing the acquisition in 2016.

Here's a more detailed look at Mang Inasal's history:

Founding and Initial Growth:
Edgar "Injap" Sia II, at the age of 26, established Mang Inasal in 2003, focusing on the "chicken inasal" dish and unlimited rice as key differentiators.

The first restaurant was located in Iloilo City.

Rapid Expansion:
The restaurant's popularity led to rapid expansion through franchising, reaching over 100 stores by 2009.

Jollibee Acquisition:
In 2010, Jollibee Foods Corporation acquired a 70% stake in Mang Inasal for ₱3 billion. JFC later completed the acquisition in 2016, buying the remaining 30% for ₱2 billion.

Continued Success:
Under JFC's ownership, Mang Inasal has continued to grow, with over 450 stores nationwide.

Unique Selling Points:
Mang Inasal is known for its authentic Filipino-style grilling, using charcoal, and its unique banana leaf-wrapped meals.

They also offer a variety of other Filipino dishes and desserts, such as Pork Barbecue, Extra Creamy Halo-Halo, and Palabok.

10/08/2025

SISIG HISTORY

Sisig's history is rooted in Pampanga, Philippines, evolving from a sour salad to a sizzling pork dish.

Initially, "sisig" referred to a Kapampangan salad of green fruits or vegetables with vinegar dressing.

Over time, the dish transformed, incorporating parts of pig's head and liver, seasoned with calamansi and chili peppers.

Aling Lucing's restaurant in Angeles City is credited with popularizing the modern sizzling sisig.

Here's a more detailed look at the evolution:

Early Form (Pre-colonial era):
"Sisig" was a Kapampangan term for a salad, often made with green papaya or guava, seasoned with vinegar, salt, pepper, and garlic.

1960s-1970s:
Pig heads, previously discarded by US airbases in Pampanga, were incorporated into the dish, marking a shift towards meat-based sisig.

1970s:
Aling Lucing, also known as the "Sisig Queen," opened her restaurant and served a version with meaty pig cheeks, solidifying its place as a culinary innovation.

Later Evolution:
The dish continued to evolve, with variations including grilled or deep-fried pork face, various seasonings, and additions like chili peppers, soy sauce, and onions.

The sizzling plate presentation became a popular way to serve sisig.

Modern Day:
Sisig is now a widely popular Filipino dish, enjoyed in various forms, and is a staple in many Filipino restaurants both domestically and internationally.