
22/08/2024
📱 Apple Expands 30% Ad Fee Policy to Facebook and Instagram Ads in New Regions
🔥 Beginning July 1, 2024, Apple will implement a 30% fee on advertisements purchased through iOS devices for both Facebook and Instagram in all regions. This policy, which was first introduced in the United States in February, is now set to affect advertisers around the world.
🔥 In response to this new fee structure, Meta advises advertisers to use the desktop version of Facebook for managing and running ads. This approach can help avoid the additional charges imposed by Apple's policy, providing a more cost-effective solution for ad campaigns.
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