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Safeguarding history and culture through service: SM enters into landmark partnerships with the NHCP and National Museum...
02/03/2026

Safeguarding history and culture through service: SM enters into landmark partnerships with the NHCP and National Museum

MANILA, Philippines - SM cements its commitment to safeguarding the country's culture and heritage through two landmark partnerships entered with the National Museum and National Historical Commission of the Philippines (NHCP).

Under both partnerships, SM leverages its promotional resources, nationwide mall network, and high foot-traffic spaces to support awareness and accessibility campaigns for these government arms. Enriching its advocacy of curating spaces for reading and learning within its malls, SM through the Book Nook project of its Corporate Social Responsibility arm, SM Cares, formalized a heritage book support initiative with the NHCP. Because of the partnership, Filipino readers and learners can visit their nearest Book Nook at their most-loved SM Supermall and access a curated selection of history books from the NHCP's collection.

Additionally, through a Memorandum of Agreement, SM Group through SMDC will be repairing and maintaining the National Museum of Natural History's air conditioning systems crucial to the preservation of its exhibits and ease of visitor access. Under the agreement, SM also provides comprehensive marketing support to the museum over the next three to enhance promotions for universal access to Philippine cultural and historical artifacts.

"SM continues to work hand in hand with the government to safeguard our national culture and heritage, all for future generations so they may come to know themselves as part of our great and evolving nation," said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing.

02/03/2026

🌟 Happy Walk 2026 Registration is NOW OPEN! 🌟

Join us as we walk together in hope, inclusion, and celebration for persons with Down syndrome and their families on March 29, 2026 at the SMX Convention Center Manila. 💙💛

To make registration smooth and organized, please use the correct link below:

🔹 For Persons with Down Syndrome Register here:
https://portal.dsapi.ph/Register/RegParticipant?NWID=672E0F20-C446-4ECF-BD4A-E7D2494714EF
📌 Please take a screenshot of your QR code after registering.

🔹 For Families, Friends, Partners, Community (Non-DS participants) Register here:
Download the SM Malls Online App and access this registration link.
https://click.smmallsonline.com/DFqS/HAPPYWALK2026

✔ You may redeem up to 10 event passes at a time.
📌 Please take a screenshot of all 10 event passes.

📍 Important Reminders:�
• Everyone attending must register.
• Each participant must present their own QR code screenshot for check-in on event day.
• Kindly register using the correct link so we can prepare the best experience for everyone.

For questions or assistance, feel free to contact DSAPI or SMO. See you at Happy Walk 2026 at the SMX Convention Center Manila! 🎉


📸 By: Magiceye
🎨 Poster by: Macky Aguilar

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