05/01/2022
Branding, brand identity, corporate identity, identity system, brand strategy, and logo designs? These are terms that marketing has all over the business industry. A little confusing but I'm here to help and clarify these terms to help you understand and improve your coaching brand 💗
📌 A brand is the perception of your business or company.
Your brand is what your audience has in their heads when they think about what you do, or what your company is. It's held together by your values, your services and/or products, and the way you communicate with your audience. It's built by what you write online, your testimonials, how your products are packaged, how your services are accessed, your logo, social media pages, website, and more. Whatever your audience interacts with your business affects their perception of what you offer. Branding is the term for influencing this perception. You're not able to control what everyone thinks or says about you but branding is doing your best to make the impression you want to create in people's minds.
📌 Brand Identity is a brand's set of visual elements
This may also be called corporate identity or identity system. These are the tangible elements that your audience can see when you communicate with them. These are your logo, colors, fonts, graphics or icons, websites, social media pages, etc. I create brand style guides for my clients so they can always be consistent with their brand identity.
📌 A logo is an imprint that represents your brand.
Your logo is what you're recognized for. It's what you've identified with but it doesn't really need to say every single thing about your brand. It is a quick prompt for your audience to remember everything they've experienced with your brand.
📌 Having a brand strategy is crucial to brand identity design.
Good brand identity design is consistent and having a brand strategy means understanding your perception of your brand and your audience's perception of what your brand is. These two should connect well.
📌 Why it's important to hire a brand identity designer or a brand strategist?
It's important to think about investing in good brand identity design whether you're a growing business or a small start-up. The work will benefit your business as it could help you attract more clients or customers, stand out, look established and form long-lasting connections with your audience.
To learn more, visit bit.ly/JaceDesigned 🦋