McKinley Fernandez

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Productivity & Content Creation for Busy Parents.
đź’ˇ My journey of becoming a
SUPER ZILLENIAL PARENT! 🦸‍♀️🦸
Check my Content Creation Course!🏋️👇
https://www.luceedmedia.online/pages/bootcamp

Who knew 100 pesos and a free Canva could be worth half a million?It didn’t start with a big loan or a team.It started o...
26/06/2025

Who knew 100 pesos and a free Canva could be worth half a million?

It didn’t start with a big loan or a team.
It started on a rainy night… with nothing but a laptop, an old lamp, and zero distractions.

Most people think you need capital, connections, or luck to start a business.
But sometimes, what you really need… is boredom, discomfort, and a little desperation.

Back in July 2023, I was on a 3-month dopamine detox.
No games. No social media. No alcohol. No shortcuts to pleasure.
Just me, my thoughts, and one important question:
“What can I offer that’s worth paying for?”

I remembered my training from NAS Daily.
I knew how to make videos.
But I saw a gap—most tutorials were in English.
Too complex, too foreign.
So I created the Filipino version.
Simplified. Relatable. Real.

I had no gear.
I used my laptop cam, a brownout lamp, and free Canva to build the slides.
I uploaded the course to Google Drive.
Then ran a ₱100 ad, optimized for messages from 7PM to 10PM.
No team. No automation.
Just manual replies… until I got my ₱100 back.

Here’s how I scaled it:

Start with a problem people actually face.

Use free tools. Canva. Google Drive. Facebook Messenger.

Use ₱100 to test your offer.

Sell value before fancy visuals.

Reinvest every peso. From ₱100 → ₱300 → ₱1,000 → ₱20,000.

Be consistent, not perfect.

Now, Luceed is worth over ₱500,000.
And it can make up to ₱1M a year.

If you’ve been stuck planning, doubting, or overthinking…
Start with what you have.
Because waiting for perfect is the fastest way to go nowhere.

You don’t need a studio, a team, or a loan.
You need a reason.
And a little courage to click “post.”
Let’s build something—with ₱100 and a dream.
Follow for more growth.

25/06/2025

Bat wala ka Engagement?🤨
30 day Testing Phase
📍Gauge what audience mostly reacts to EXPLOIT what works, while Experimenting

What if the next generation doesn’t inherit land or money…But followers?🤔I recently saw a farewell video from one of my ...
23/06/2025

What if the next generation doesn’t inherit land or money…
But followers?🤔

I recently saw a farewell video from one of my favorite YouTube channels.
It broke my heart — but it also opened my eyes.

Most of us worry about what we’ll leave behind for our kids.
Something that will help them.
And will not enable them to be lazy or dependent.
But what if we’re overlooking a kind of inheritance that’s already growing…
and we just don’t see it yet?

Outdoor Boys —
a YouTube channel with millions of followers —
just announced they’re stepping away from making videos.
But not because the channel failed.
In fact, they gained 13 million new subscribers in a single year.
The problem?
Their family’s safety. Their personal life was no longer personal.

So the dad, Luke, did something unexpected:
He passed on the channel… to his son.
He asked fans to now follow his son’s content instead.

And that moment made me realize:
This wasn’t just a goodbye.
It was a digital inheritance.

Think of content creation like building a digital property.
Every video, every post, every subscriber — it’s not just vanity metrics.
It’s equity.

And when you grow a personal brand…
You’re not just earning income.
You’re building something your family can continue.
Just like how a family business gets passed on —
A YouTube channel, a TikTok page, even an IG brand —
can be passed on too.

But here’s what makes it different:
You’re not giving your kids a free pass.
They still need to create.
They still need to earn the audience’s trust.

You’re not giving them money —
You’re giving them a head start.

So if you’ve been holding off on content creation because you think it’s "just a side hustle"...
Think again.
You might be building the most future-proof asset your family will ever have.

This isn't about going viral.
It’s about building something that can outlive you.
Just like land.
Just like legacy.
Only this one lives online.
And it’s never too late to start.

Fathers rarely run away.Not because they’re fearless —but because they can’t afford to.Kapag may nasirang gripo,naubos a...
21/06/2025

Fathers rarely run away.
Not because they’re fearless —
but because they can’t afford to.

Kapag may nasirang gripo,
naubos ang gasul,
wala nang tubig sa tangke,
o kailangan ayusin yung gate...

Most people don’t notice.
These are daily problems —
but you just expect someone to fix them.
And when they don’t get done?
Ang bilis sabihin:
“Pabaya yung tatay.”

And that weight?
It’s mentally and emotionally draining.

Pero kahit gaano kabigat,
kapag si Papa yung napagod,
or nagkulang lang ng konti —
he gets judged.

He’s expected to be strong,
be calm,
be okay — all the time.

“Hindi ka pwedeng mapikon.”
“Hindi ka pwedeng mapagod.”
“Hindi ka pwedeng umayaw.”

So when things pile up,
most fathers don’t complain.
They don’t cry.
They don’t vent.

They just…
go to a dark room,
pull over two pillows,
wrap themselves in a blanket,
and sleep it off.
Hoping tomorrow will feel lighter.

Because for them,
asking for help feels like failing.

We need to change that mindset.

According to a study by Cleveland Clinic,
👉 60% of men avoid asking for help
even when they’re struggling emotionally.

And many of them?
Are fathers.
Trying to hold everything together
for the people they love.
Even if it breaks them in the process.

We need to create space
for fathers to feel human.
To be seen.
To rest.
To talk.

Because real strength
isn’t staying silent.
It’s knowing when to speak, and who to speak to.

So if you're a father who’s tired,
and you’ve been carrying too much in silence —
pause.

And if you still have your father with you —
kahit hindi siya expressive,
kahit hindi siya madaldal…
Let him know you see him.

This may be a late Father’s Day greeting.
But it’s never too late
to say:

“Salamat, Pa.”
For staying.
For solving.
For holding it together —
even when no one noticed.

20/06/2025

Thanks to those who trusted us since Day 1 we are almost 2 years and we're just getting started!

Awit sayo chat GPT. 🤣🤣🤣🤣🤣
19/06/2025

Awit sayo chat GPT. 🤣🤣🤣🤣🤣

I stopped making videos. Here’s why.1. My phone broke.Maybe it’s God’s way of protecting me from self-sabotage.2. I was ...
13/06/2025

I stopped making videos. Here’s why.

1. My phone broke.
Maybe it’s God’s way of protecting me from self-sabotage.

2. I was falling for online propaganda.
Stuff like “diskarte over diploma” or “business is better than employment.”
Spoiler: It’s not always true.

3. I felt like I was giving advice based on secondhand experiences.
Collecting stories, turning them into videos, instead of putting myself in a position to experience things.

4. I realized I stopped listening.
I was too focused on being heard that I forgot to stay curious.

So I paused. I stopped making videos.
I picked up books, sat with silence, observed more, and started thinking from all angles—not just what trends tell us.

And guess what?
The imposter syndrome is gone.
Because now, when I speak, it’s from experience—not echo.

👉 If you’re feeling stuck or doubting yourself as a creator…
Maybe it’s not a block.
Maybe it’s a sign to live a little more before you hit record.

You’ll come back a better storyteller. Back at it again soon.

My main skill :)
07/06/2025

My main skill :)

Tag ulan na wag kalimutan bumili ng payong mga bata.
03/06/2025

Tag ulan na wag kalimutan bumili ng payong mga bata.

10/12/2024

Meta’s Built-In Browser and Ad Tools: Reviving Retargeting and Lookalike Audiences 🚀"

Meta’s integration of a built-in app browser is a smart move in today’s mobile-first landscape. By keeping users within its ecosystem, Meta gains better insights into web activity. Paired with tools like Meta Pixel Helper and Conversions API, this enables advertisers to leverage retargeting and lookalike audiences effectively—despite privacy restrictions.

Here’s why this matters:
🔹 Retargeting is viable again: By collecting first-party data through the Conversions API and in-app activity, Meta allows advertisers to reach users who’ve already interacted with their content.
🔹 Lookalike audiences thrive: Meta can model highly precise audiences using aggregated data while respecting privacy laws, making ad delivery more effective.

While challenges from privacy regulations persist, these tools show Meta’s commitment to providing innovative ad solutions that balance user privacy and performance. The future of advertising is brighter—and smarter. 🌟

Comment your thoughts on this one. :)

Orange Skies of ELYU
26/09/2024

Orange Skies of ELYU

I've been having attacks of Fear, Uncertainty, and Doubt recently. But everytime i see someone in our community go viral...
06/09/2024

I've been having attacks of Fear, Uncertainty, and Doubt recently. But everytime i see someone in our community go viral or someone appreciates the contents of the program it just fuels me up to do more.
-
Thank you so much for the kind words.

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