16/09/2026
Most trade businesses think the fix is more leads.
More ads. More referrals. More spend.
But on every pilot project, I see the same thing:
â–¸The leads are already coming in.
â–¸They're just going cold.
â–¸No one's texting back in time.
â–¸Past clients never get asked to come back.
Fix the leak before you turn up the tap.