IG Iqra Rajput

IG Iqra Rajput IG Iqra Rajput
Brand Design Expert & Strategist
Specialized in Brand Identity, Creative Strategy, and Marketing.

Builds Strong Brands that CONNECT, GROW & STAND OUT. G Iqra Rajput | Digital Mentor

I’m a Digital Mentor with a focus on helping others build their skills in the digital world. My experience includes guiding teams as Creative Head at tsorbit and leading marketing efforts as Managing Director and CMO at IMG D-Solutions. I’m passionate about sharing knowledge and supporting individuals through Career Coaching & Development, Corporate Training, Creative Direction, Digital Marketing, and more.

16/11/2025

✨ Today’s Branding Tip:
“Branding is not your logo… it’s the feeling people get when they think of you.”

A logo can be copied.
Colors can be copied.
Fonts can be copied.
But the feeling you create? No one can copy that.

That emotional space you build in people’s minds is your real brand.

So focus on:
💛 How you make people feel
🗣 The message you repeat
🎨 The vibe your visuals give
✨ The trust you build over time

Strong brands live in the heart, not just the design.

Some brands look amazing… but no one really remembers them. Why? Because they’re not clear. They don’t say anything that...
24/07/2025

Some brands look amazing… but no one really remembers them.
Why? Because they’re not clear.
They don’t say anything that connects or sticks.
✨ Clarity is quiet — but strong.
It doesn’t need to shout.
It just makes people understand and feel something real.
A good brand doesn’t need to be loud.
It just needs to be understood.
📌 Make sure your message is clear —
So when people see your brand,
they feel it too.

Direct gaze ads usually sell more than averted gaze ads — especially when the goal is to grab attention or build trust.H...
24/07/2025

Direct gaze ads usually sell more than averted gaze ads — especially when the goal is to grab attention or build trust.

Here’s the simple difference:

✅ Direct Gaze Ad

The person in the ad looks straight at the viewer.

Builds connection and trust.

Works great for:

Personal brands

Skincare

Coaching

Products needing emotional engagement

Why it sells more?
It feels like the person is talking to you, so it increases trust and makes people stop scrolling.

---

👀 Averted Gaze Ad

The person looks away (e.g., to the side or at the product).

Focus shifts to what they’re looking at.

Works great for:

Highlighting a product

Creating curiosity

Luxury or fashion ads

Why use it?
It guides the viewer’s eyes to the product or message.

Regards
IG Iqra Rajput
Brand Design Expert & Strategiest

15/05/2025

Branding and marketing work together —
But they’re not the same thing.

✨ Branding is the WHO — your identity, values, personality, and long-term vision.
✨ Marketing is the HOW — your strategy to promote, sell, and reach your audience.

🟡 Branding is long-term — it builds trust and connection.
🟡 Marketing is short-term — it drives results and ROI.

🔁 Branding is ongoing — it never stops.
🎯 Marketing is campaign-driven, targeted, and time-bound.

Your brand sets the tone.
Your marketing spreads the message.

Strong branding gives power to your marketing.
Without branding, marketing is just noise.
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What makes a brand unforgettable?It’s not just a good product or a pretty logo.It’s the identity — the clear message of ...
14/05/2025

What makes a brand unforgettable?
It’s not just a good product or a pretty logo.

It’s the identity — the clear message of who you are, what you stand for, and why you exist.
And it’s the story — the journey, the purpose, the values that connect with people on a deeper level.

People remember brands that make them feel something,
that speak to their hearts,
and that share a story they want to be part of.

A strong brand identity makes you look confident.
A powerful story makes you unforgettable.

✨ Want your brand to stand out?
Start with your story. Build your identity with intention.


People don’t fall in love with products…They fall in love with how those products make them feel.We don’t just buy a can...
14/05/2025

People don’t fall in love with products…
They fall in love with how those products make them feel.

We don’t just buy a candle —
We buy relaxation.
We don’t just buy a coffee —
We buy a moment of energy or comfort.
We don’t just buy a brand —
We buy the emotion behind it.

This is the power of emotional branding.
It connects with the heart, not just the head.
It makes people choose your brand over others — even if the price is higher.

✨ Build a brand that speaks to feelings, not just features.
,


A strong brand isn’t built in a day.It’s built through repetition, clarity, and consistency.If your brand looks differen...
14/05/2025

A strong brand isn’t built in a day.
It’s built through repetition, clarity, and consistency.

If your brand looks different on every platform…
If your message changes every week…
People get confused — and confused people don’t trust or buy.

Brand consistency means using the same colors, tone, style, and message across everything —
your logo, website, social media, packaging, and even how you speak.

It makes your brand easy to recognize and hard to forget.
It builds trust, increases loyalty, and helps people understand who you are.

✨ Consistency doesn't limit creativity —
It creates a strong foundation for it.


Many people think branding is just about having a nice logo.But that’s just the tip of the iceberg.Branding is about how...
14/05/2025

Many people think branding is just about having a nice logo.
But that’s just the tip of the iceberg.

Branding is about how your audience feels when they see, hear, or think about your business.
It’s your tone, your style, your message, your values—and how consistently you show them.

A logo is important, yes.
But without a clear brand message and strategy behind it,
a logo is just a symbol.

True branding builds trust, creates connection, and makes people remember you.
It’s how your business turns into a brand people love.

✨ Let’s build brands that do more than just look good —
Let’s build brands that feel right.


Your brand’s first impression is more powerful than you think.Before someone reads your content or hears your pitch,they...
14/05/2025

Your brand’s first impression is more powerful than you think.
Before someone reads your content or hears your pitch,
they see your brand.

That moment—just a few seconds—shapes how they feel about you.
It builds trust… or creates doubt.

Your logo, colors, font, and tone of voice — they all send a message.
The question is:
Are they sending the right message?

A strong brand doesn’t just look good — it feels right.
It makes people want to stay, explore, and trust you.

So, take your first impression seriously.
Because in branding, people often decide before you even speak.

✨ Let’s build a brand that speaks with confidence and clarity.
Feel free to reach out — I’d love to connect with you.


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