10/10/2025
Struggling to connect your organic social media efforts to real business results? 🎯
The secret is aligning your content with the marketing funnel.
Many marketers post content randomly, without a strategic framework.
This is why they see low engagement and even lower conversions.
I've broken down a clear framework that shows exactly what to post and which Meta Ads objective to use at each stage:
🔍 TOP FUNNEL (Awareness): Capture attention with Short-Form Video (Reels, TikToks) and Educational Posts. Meta Objective: Brand Awareness & Reach.
🤔 MIDDLE FUNNEL (Consideration): Build trust with Testimonials, User-Generated Content, and deep-dive Blog Posts. Meta Objective: Engagement & View Content.
✅ BOTTOM FUNNEL (Decision): Drive action with Live Demos and Exclusive Offers. Meta Objective: Conversions & Lead Generation.
Why this funnel is a game-changer for marketers:
✔️ Maximizes ROI: No wasted content; every piece has a purpose.
✔️ Builds a Quality Audience: Attracts cold audiences and systematically nurtures them into loyal customers.
✔️ Creates a Cohesive Journey: Your organic content and paid ads work together, not against each other.
✔️ Simplifies Strategy: Provides a clear, actionable plan for your content calendar.