Ecommerce Experts

06/01/2022

𝐇𝐨𝐰 𝐓𝐨 𝐂𝐞𝐫𝐭𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐬 𝐂𝐥𝐢𝐦𝐚𝐭𝐞 𝐏𝐥𝐞𝐝𝐠𝐞 𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲.

Our Climate Pledge Friendly program helps you to promote products with sustainability certifications to customers.

We know that consumers are looking to shop more sustainably. In a worldwide study, IBM found that 57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact. In addition, consumers who say that the environment is very important to them, would pay a premium of 35%, on average, for sustainable and environmentally responsible brands.

Climate Pledge Friendly makes it easier for customers to discover and shop for more sustainable products. Customers can look for the ‘Climate Pledge Friendly’ badge within shopping results, product pages, and by visiting a dedicated section of our store. Customers can also refine their search to Climate Pledge Friendly products only.

Since we launched the program in 2020, more than 200,000 products have been certified in our stores worldwide, and there are now 30 US certifications included in the program.

Sellers have asked us for more information on the certification process, so we’ve created a guide covering:

The certifications included in our program
How to get certified
How to confirm that your ASIN is badged as Climate Pledge Friendly.
To view the guide, go to Climate Pledge Friendly Certification Guide.

For more information about the program, go to Climate Pledge Friendly.

06/01/2022

06/01/2022

05/01/2022

𝐒𝐞𝐥𝐥𝐞𝐫 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞, 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬, 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 & 𝐌𝐨𝐫𝐞.

Seller University is Amazon’s one-stop learning service that helps all sellers, new and experienced, learn how to sell and succeed in Amazon’s store.

We have recently added new content to the Seller University library, including:

Seller performance: Learn about selling policies and actions that you can take to maintain great account health.

Listing products: Learn about the different aspects of listing products in the Amazon store, such as variations, product ID exemptions, and more.

Pricing: Learn how to stay competitive by pricing effectively and using pricing tools.

FBA: Learn about FBA, and its policies and services.

Learn more about Seller University and discover content to help you grow your business.

05/01/2022

𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐂𝐡𝐚𝐧𝐠𝐞𝐬 𝐏𝐥𝐚𝐧𝐧𝐞𝐝 𝐅𝐨𝐫 𝐑𝐞𝐬𝐭𝐨𝐜𝐤 𝐋𝐢𝐦𝐢𝐭 𝐈𝐏𝐈 𝐓𝐡𝐫𝐞𝐬𝐡𝐨𝐥𝐝

As we near the end of 2021, we’d like to thank you for all of the hard work you’ve done to make this year a success and share some positive updates about FBA restock and storage limits.

In the midst of a global pandemic, supply chain challenges, labor shortages, and inflation, you have persevered. Thank you for your determination through these tough times and your commitment to your customers, employees, and local communities.

Sellers like you—most of whom are small and medium-sized businesses—accounted for over half of the sales from Black Friday through Cyber Monday. To further enable your success, we’ve been working to increase our hiring and expand our fulfillment network. These investments allowed for an overall increase in the amount of product you could send in during the holiday season.

In recent weeks, we’ve been able to further increase the restock limits for many sellers and intend to do the same for many more sellers early next year. We’re also excited to share that effective January 1, 2022, we’ll reduce the Inventory Performance Index (IPI) threshold for FBA storage limits to 400. With this IPI change, less than 10% of sellers will have storage volume limits.

As we continue to launch new solutions to help your business, we’re excited for you to try some new and improved tools that can help you add new selection to FBA or maintain sufficient inventory levels:

For help on accelerating new product sales, see the FBA New Selection program‘s expanded benefits on storage and advertising costs.
To maximize selection that is eligible for 1-day delivery, see your Restock Inventory recommendations.
For personalized recommendations on how to recover value from your aging and excess inventory, go to Manage Inventory Health.
We are optimistic about what 2022 will bring and look forward to everything we’ll accomplish together. From all of us at Amazon, we hope you and your families have a happy and healthy holiday season filled with moments to relax and recharge. We look forward to an even more successful year in 2022.

05/01/2022

𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭 𝐎𝐧 𝐂𝐡𝐢𝐥𝐝 𝐀𝐒𝐈𝐍𝐬 𝐖𝐢𝐭𝐡 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐌𝐚𝐧𝐚𝐠𝐞 𝐘𝐨𝐮𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬

Manage Your Experiments helps Brand Owners registered in Brand Registry learn what content drives conversion, which can lead to 25% increase in sales.

You can create two different versions of content that are shown to Amazon Customers at random, and experiment to optimize content, titles, and images for your products by collecting insights such as traffic and conversion.

You can review which version performed the best at the end of an experiment, and then publish the winning content.

Our recent feature update enables you to experiment on one or more of your child ASINs, instead of experimenting on the entire ASIN family. To see the eligibility status of each ASIN and choose your test subject, refer to the Experiments FAQ.

Go to Manage Your Experiment to create a new experiment.