22/05/2022
5 CORE OF MARKETING FUNNEL
Awareness consideration CONVERSION LOYALTY ADVOCACY
The objective of the first funnel core is to inform your target audience that your product exists, explain in detail its functions, and improve both brand recognition and visibility by being helpful.
Creating content that is tailor-made for their situation. In this way, customers can apply the product or service to their advantage. Take note: content plays a huge role in both awareness and consideration. Invest time in developing and promoting your publications, and you can almost immediately create conversions.
Your content has definitely helped those in the second stage to think about having a quick solution to their recurring issues. The funnel is now smaller because you can identify the candidates who will strongly consider purchasing your products. In the Conversion core, you have to urge your customers to make a purchase.
Loyalty is one reason why all companies hire or outsource their customer service department; it does guarantee excellent returns for the long-term. If you want to make sure your customers stay loyal, then give them excellent content!
The most effective marketing medium today is still word-of-mouth or referral marketing. You will trust the statement of a person close to you rather than the statement of a sales person or users with positive reviews about a product or service in the Internet.
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