13/05/2025
A Comprehensive Visual Guide to Research Methodology
Whether you're starting a thesis, preparing for a research project, or guiding students through academic inquiry, understanding research methodology is foundational. To support that journey, I’m sharing this Research Methodology Concept Map a structured, visual overview of the entire research process, designed to simplify and clarify each stage.
What does this concept map offer?
This visual map outlines the core pillars of research methodology, breaking them into interconnected steps:
1️⃣ Research Design
Define the type of study (exploratory, explanatory, descriptive, etc.)
Select an appropriate research strategy (experimental, survey, case study)
Choose design elements that align with objectives (cross-sectional, longitudinal, etc.)
2️⃣ Sampling
Identify and define the target population
Select a suitable sampling method (random, stratified, purposive, etc.)
Determine an adequate and justified sample size
3️⃣ Data Collection
Choose tools based on research type (interviews, surveys, observations, instruments)
Collect quantitative (numerical/statistical) or qualitative (textual/descriptive) data
Ensure consistency, reliability, and validity during data gathering
4️⃣ Data Analysis
Process the data using appropriate software or frameworks
Identify trends, relationships, or patterns in the data
Interpret findings in light of research questions or hypotheses
5️⃣ Methodological Choice: Qualitative, Quantitative, or Mixed Methods
Select the approach that best fits your research questions
Understand the strengths and limitations of each methodology
Integrate both if a mixed-methods design is most appropriate
6️⃣ Ethics in Research
Obtain informed consent from all participants
Ensure confidentiality and the right to withdraw at any time
Avoid misconduct such as plagiarism, data fabrication, or biased interpretation
Why Use This Map?
Great for lectures, workshops, or thesis planning
Simplifies complex academic procedures
Serves as a visual checklist for research integrity and rigor
Let’s promote clarity, credibility, and ethical excellence in every research endeavour.
