
04/08/2025
Why Aamir Khan Released His Film on YouTube Instead of Netflix
Aamir Khan rejected a ₹100 crore OTT deal and chose to release *Sitaare Zameen Par* on YouTube for just ₹100. In a humorous video, his son Junaid reveals the decision, prompting a comic outburst from Aamir calling him a "nepo kid."
Aamir explained his choice by saying cinema has become too expensive and exclusive. He wants families — and even neighbours — to watch his films together at an affordable price.
With over 500 million users in India, YouTube offers far greater reach than Netflix's 12 million, aligning with Aamir's goal of accessibility for all.