
13/02/2024
Over 90% of our mobile devices use applications, influencing communication, work, and leisure. However, nearly half of all apps listed on the App Store are never downloaded, highlighting the challenges faced by app creators. Factors like ineffective marketing, low user engagement, and intense competition contribute to app failure. To stay in the crowded app marketplace, app creators should focus on user experience, enhance app store listings, use influence marketing and social media, and regularly update their apps.