06/01/2026
No More SEO, now it’s Search EVERYWHERE Optimization.
Organic Map Rankings are up but leads from GMB have been dropping for the past 3-4 months.
Here’s what’s happening:
👉 AI Overviews take up more space at the top
👉 Local Services Ads look almost the same as organic results and pull clicks away
👉 Map Ads used to be just 1 now either 1-2 or 3 ads and if you click on more listing, then you usually se 2-3 Ads, Local pack is pushed down on the page
👉 People now search on YouTube, ChatGPT, TikTok, Instagram and other social meida apps
If your agency only does websites and GBP work, that’s risky, You need to do Ads too.
To keep clients, you need to help them get leads from every possible place, such as:
👉 Rank on ChatGPT (Citations, Mentions, PRs, Listicals)
👉 Short videos on Instagram, Facebook, TikTok, and YouTube (Answering Industry-Related Questions)
👉 Social media marketing (Meta Ads)
👉 Reddit and Quora visibility for Validation
👉 SEO to Appear in Ai Overview and Ai Mode
👉 Press Releases and Digital PR (this will rank you in Grok, Gemini, ChatGPT, and Perplexity)
👉 And yes, PPC — especially Local Services Ads and Map Pack Ads
👉 Ads on Yelp, Angi, Yellow Pages
In a nutshell, Smart Audience will use ChatGPT and Dummies will Click on Ads. Game is changed.
Best of Luck for your journey.