Triple Bottom-Line

Triple Bottom-Line TBL - Triple Bottom-Line - A Specialized CSR Platform Corporate Social Responsibility or CSR has become a subject of intense interest these days, globally.

Many companies see CSR as an image-building opportunity and launch various initiatives with little or no understanding of what CSR really is. As a result and sadly, CSR is more often than not being equated only with writing cheques to one cause or another. APR thus took on the challenge of creating wider awareness and understanding of CSR, by bringing out the knowledge-based bi-monthly tbl. The ti

tle refers to the true essence of CSR. Companies previously existed to achieve the (single) Bottom Line of profits. This is no longer enough and companies today must pursue the Triple Bottom Line, of Planet (the environment), People (the community) and Profits (return to shareholders).

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