07/01/2025
🚨 Important Update: Facebook Ads Targeting Changes! 🚨
Attention all advertisers! Meta is making big changes to its ad targeting options, and here’s what you need to know:
🚫 Goodbye to Detailed Targeting Exclusions
Starting July 15, 2024, Meta has removed the option to exclude users based on demographics, interests, or behaviors for new ad sets. By January 31, 2025, this feature will be completely phased out across all campaigns.
💡 Why Is This Happening?
Meta’s goal is to:
✅Simplify targeting strategies for advertisers.
✅Comply with global privacy regulations.
✅Promote broader audience targeting while reducing over-segmentation.
What Does This Mean for You?
While the removal of Detailed Targeting Exclusions may require a strategy shift, it opens doors to smarter audience refinement methods. You can still exclude specific groups using Custom Audience Exclusions for precision targeting.
🔷Stay updated and adapt your strategies to make the most of these changes! 🚀