It has 314 member publications comprising newspapers and magazines from across Pakistan, including the regional press. The Society has been safeguarding the interests of newspapers and magazines in Pakistan ever since its inception in 1953 by serving as a liaison between print media and advertising agencies/media buying houses. The Society has successfully evolved a mechanism of streamlining adver
tisement and clearance systems to protect the collective interests of its member publications, advertising agencies as well as advertisers. The APNS is recognised by the international newspaper fraternity; it has been a member of the World Association of Newspapers since 2009. Celebrating 60 years – by organising the First South Asia Media Summit (SAMS)
To celebrate the completion of its 60 years, the APNS is organising the first South Asia Media Summit (SAMS) - a first of its kind Conference and Exhibition with Government support. The Summit will also be an opportunity to the SAARC print media professionals on a single platform to share their experiences, ideologies and viewpoints. Venue: The Convention Centre Islamabad
About Islamabad
Islamabad is Pakistan’s scenic federal capital, located at the foothills of the picturesque Margalla Hills. Islamabad’s climate is cool and crisp in January. The master plan of this well planned city was designed by a Greek firm of architects, Konstantinos Apostolos Doxiadis, and Islamabad is home to many iconic landmarks such as the
Aiwan-e-Sadar (presidency), the official residence of the president, Parliament House and the Supreme Court. The breathtaking Shah Faisal Mosque, the largest mosque in Pakistan and in South Asia, is also located in Islamabad. Completed in 1986, it was designed by Turkish architect Vedat Dalokay and is a must see for anyone who visits Islamabad, as are the city’s scenic parks and recreation avenues such as the Daman-e-Koh Viewpoint, Fatima Jinnah Park Pir Sohawa and Saidpur Village. Conference Agenda
Identifying the issues/opportunities
The impact of other media (internet, TV, radio) on newspapers in Pakistan and South Asia
How is the newspaper business being affected by other media? What do newspapers need to do to cope with this change? Developing a credible audience measurement tool for print
Is this necessary? What is the impact of a lack of credible research on newspaper revenues and marketing? What are the hindrances to having a credible tool? The role of newspaper content in a fast changing world
How can newspapers make their content relevant and useful in today’s media climate where people get up to the minute news from internet/TV/radio? Shrinking audiences
Fewer people are reading newspapers – who are the readers of tomorrow? How can they deal with shrinking audiences? Newspapers from the media planner’s perspective
The issues of media planners and agencies – what they think newspapers need to do better. Newspapers from the client’s perspective
Brand/client issues – what they think newspapers need to do better. Pricing
The India model versus the Pakistan and Bangladesh model. Re-thinking newspaper revenues models
Where are revenues currently coming from? Which sources are being squeezed? What needs to be done next? The role of regional newspapers
In today’s world, what is the role of regional newspapers? Are they better equipped to stave off threats from other media? Regional revenue models
Revenue models to liberate regional papers from government ad revenue. Innovations in print advertising
How print advertising can be improved via the use of innovative techniques and features such as the QR code. Discussing solutions/strategies for growth and success
Newspapers transitioning into news media organisations
What strategies do newspapers need to employ in order to become part of the media collective? Devising effective newspaper marketing tools in a digital world
How newspaper marketing needs to evolve to cope with the digital challenge
Revenue streams in a new media world
Why newspapers can tap into new revenue sources such as monetising apps, activating the pay wall, giving extra incentives such as deals, magazine subscriptions at a discount etc., to generate digital revenues. Rethinking the classifieds
The impact of digital classified sites and how they are eroding traditional classified revenues. Do newspapers need to rethink the classifieds model? From salesmen to brand managers
Do newspapers need to retrain marketing staff to think more holistically about media or employ specialists? Audience management strategies in a digital world
How can newspapers ensure circulation of their revenues when people are reading the paper online and/or via apps? The new content creators
Consumers are the new content creators – how can newspapers use that content wisely and what role should they play? The newspaper of tomorrow
What will tomorrow’s newspaper look like? What should be done today to prepare for the changes? Bridging the divide
Whether newspapers like it or not, digital is the media of the future. How can they bridge the gap between print and digital? Digital and television
The advantages and disadvantages of cross media. All Pakistan Newspapers Society
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Gulistan-e-Jauhar, Karachi
Phone: 9221-34012491-3
Fax: 92-21-34012495
email: [email protected]
Website: www.apns.com.pk
