30/04/2024
Brand building is the process of marketing your brand, whether that be for the purpose of building brand awareness, promoting products, or simply connecting with your intended audience for the purpose of establishing a relationship with them in their day-to-day lives.
Think of brand building as a way to introduce your brand to your audience; no brand launches into the world as a known entity. Largely, meeting your intended audience where they are—at scale—through a series of diverse promotional channels.
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