18/08/2023
Elegant Properties Commercial | Mullah Films
Client
Music
Director
Art Director
Story Board
Set Design
Offline & Online Edit
Color grade
Videographer
Client Meeting
Elegant Properties sought to make a commercial that transcended traditional real estate advertisements. They chose Mullah Films, known for their creativity, to take on the project. The idea was to showcase not just homes but lifestyles.
Pre-Production
Mullah's team, led by director Hafiz Umair, started by understanding the brand's soul. They selected three Places a office of Elegant Properties a penthouse & a new house
Production
Shooting began from office to house and to pent house. The crew was meticulous with lighting and composition. The director, hafiz umair, guided actor through graceful movements
Despite weather challenges and unexpected technical glitches, Umair's vision kept the team focused. The sound of 'Cut!' was often followed by applause or constructive criticism, fostering a creative and collaborative environment.
Post-Production
Editing and Music Selection
Back in the studio, the editor, billycuts, sifted through hours of footage, selecting the shots that best told the story. He worked closely with Hafiz umair, aligning the visuals with a bespoke musical score that emphasized elegance and connection.
Release
In the end, the Mullah Films team transformed what could have been ordinary real estate promotion into an artistic representation of life within these luxurious spaces.
