Grey Density

Grey Density Grey Density Design Studio offers a one-stop shop for creative, dynamic and effective visualization Our clients base is local as well as international.

Notable clients that we have worked for are:

- Pepsico
- Kia Motors
- Beiersdorf
- AkzoNobel
- Monsanto
- LUMS
- Alfateh

13/03/2025

Best Ever Lay’s? Best Ever Visuals! 🎬

Lay’s KSA just took snacking to a whole new level with Best Ever Lay’s - amped-up seasoning and bolder taste. And to bring this to life? We cooked up a visual stunner that’s pure snacking perfection. 🔥

First up, a visual feast of a product bumper - think close-up crunch shots, intense seasoning explosions, and crave-worthy visuals that make you taste the upgrade! 🤯

Then, because we never miss a trend, we jumped headfirst into the CGI wave - creating a mind-blowing digital asset that’s sleek, modern, and oh-so-viral. 💻 The result? Lay’s landing right in the middle of what’s hot, with an eye-catching ex*****on that turns heads and makes screens sizzle.

This isn’t just a campaign - it’s a snack revolution hitting UAE & KSA with style. And the best part? It’s another milestone in Grey Density’s global Lay’s journey, with our creative chops now recognized across multiple international markets! 🌍✨

Massive kudos to our creative dream team at GMN Productions Salman Noorani & Muhammad Alyan Tariq - who made every frame pop! And a huge thank you to our brand partners Mohamed Al Tayara & Omar Sabra for trusting us with this flavorful mission! 🙌

Here’s to more bold ideas, trendsetting creativity, and unstoppable snacking magic ahead! 🚀

25/02/2025

Purity Guaranteed!💧
We made sure Aquafina stood out from the crowd by delivering what truly matters, guaranteed purity.
Pakistan's first AI driven digital campaign, conducted using a Google CAT scan. From bold YouTube takeovers to engaging video campaigns and smart AI-powered ads, we showed consumers why not all bottled water is created equal. Wherever they were; TikTok, YouTube, or online shopping; Aquafina was there, making purity an easy choice, because not all water is the same! 💙
Big shoutout to for setting the standard in purity and trust! 📢

19/02/2025

🌟 It Hits Different 🌟
At Grey Density, we pride ourselves on pushing boundaries, and our last campaign for Wavy was no exception.
When we were tasked with transforming the local flavor icon, black salt, into a classic Lay’s flavor, our challenge was clear: make it memorable, make it bold, and make it relatable.
🎯 Our tagline, "It Hits Different," perfectly captures the sharp, irresistible zing of black salt in a way that resonates with today’s audience.
🎥 From concept to storyboard, our team dove deep into the essence of this flavor, creating a mockumentary-style DVC that breaks away from the clutter with humor and authenticity.
Thanks to and .production for helping us create this film.
We highlighted the experience of getting lost in the flavor with a fun, fresh twist.
The result? A campaign that not only grabs attention but also sparks conversations across social media. 💬✨
Big thanks to for trusting us to bring this vision to life. 🙌

Team Grey Density: Nehan Hussain⁩, Bilal Syed, Rida Mahmood, Rija Ahmad Khalid, Rumaisa Khalil Uddin

Clients: Ather Baghpatee, Misbah Ghani, Khadija Patel

18/02/2025

Sting - For the right audience at the right time!

We took Sting right to the high-energy, ready to win at life, gamers. No matter where the craving for an energy boost hit, we were right there, on TikTok, Snapchat, Instagram, and even lighting up the streets with high-impact OOH.
Volume shot up, market share grew, and Sting cemented itself as the go-to fuel for those who never hit pause.

A big shoutout to for fueling up this journey!

18/02/2025

Sting - For the right audience at the right time!

We took Sting straight to late-night study warriors, meeting them right where they needed that fuel to keep them going. Whether it was TikTok, Snapchat, Instagram, or one-click e-commerce, Sting was always within reach.

Big shoutout to for keeping the hustle alive!

18/02/2025

Sting - For the right audience at the right time!

From the buzzing streets of Punjab to the laid-back nights in Sindh and the crisp mountain air of the Northern Areas, we kept the late-night scene alive. Wherever the night unfolded, our geo-targeted campaign made sure Sting was in the mix.

The result?
Bigger crowds, stronger presence, and a solid uptick.

for fueling up this journey!

14/02/2025

✨ As the Flavor Icons platform evolved, so did our approach to communicating it. Our team couldn’t be more excited to bring you the next chapter with Lay’s – a cinematic DVC that takes you on a thrilling journey through the world of flavor innovation! 🍟🌶️

After the fan-favorite Salt & Vinegar and Ketchup, Lay’s introduced the all-new Tangy Tamarind and Spicy Jalapeno. Our team’s creative vision? To establish Lay’s as the biggest flavor innovator brand in the market, breathing life into their Flavor Icons platform. 🔥

We produced a DVC that showcases how Lay’s isn’t just about flavors – they’re about giving people what they want and desire. How did we do it? We took the viewers on a real-life flavor innovating journey that excites, entices, and delivers by showcasing the creation of two new upcoming flavors. 🌟

Big thanks to for trusting us again to push the limits and take flavor innovation to the next level. 🙌

Team GD: Bilal, Iflah, Nehan, Rija, Rumaisa, Rida, Abbas

Production: SeeMe

Brand Team:
Khadija (senior BM), Ather (MD)

07/02/2025

🌍 Bringing the taste of tradition to every bite! 🎉

Introducing **Lay’s newest flavors—Iraqi Kebab, Iraqi Burger, and Dolma—inspired by beloved Iraqi dishes and crafted to celebrate the richness of Iraqi heritage.

We at Grey Density are incredibly proud to have brought this campaign to life, delivering visuals and storytelling that highlight the authentic essence of these flavors.

A huge shoutout to Omar and Schatzi for trusting us with this exciting brief and to our dream team:
Salman Noorani, Arsalan Hasan, Muhammad Alyan, Tariq, and GMN Productions—who made this project shine.

This campaign marks another step forward in Grey Density’s journey across the GCC region, and we’re thrilled to showcase our creativity on the global stage! 🚀

Credits: Bilal Syed, Salman Noorani, Lays Iraq Brand Team

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153 CC/A, Commercial Area, Phase 4, DHA
Lahore
54000

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