05/11/2025
Google Ads Not Converting? Hereโs Why (and How to Fix It)
Many eCommerce owners tell me:
โWe get sales from Meta and Pinterest โ but Google Ads just burns money.โ
Recently, I audited an account that spent $800+ with zero new sales.
Hereโs what I found ๐
๐ The Main Issues
1๏ธโฃ Broken conversion tracking โ Google had no clue who was buying.
2๏ธโฃ Too many keywords per ad group โ hurting Quality Score & relevancy.
3๏ธโฃ Weak landing pages โ slow, no trust elements, poor design.
๐ก The Fix
โ
Set up accurate conversion tracking via Tag Manager
โ
Rebuilt campaigns using Single Keyword Ad Groups (SKAGs)
โ
Improved ad assets (site links, reviews, call extensions)
โ
Optimized landing pages for speed, design, and clarity
โ
Added retargeting for traffic from Meta & Pinterest
Within two weeks, performance improved drastically โ sales returned.
๐ The Takeaway
Google Ads isnโt โbrokenโ โ itโs just misunderstood.
Once tracking, targeting, and design are aligned, your ROI can skyrocket.
If your ads arenโt converting, letโs audit your campaigns and fix whatโs holding you back.
๐ https://aarswebs.com/pricing