12/05/2024
🌟 Driving Connected Human-centric Digital Experiences in an Era of AI 🚀
Humans and technology have a love story as old as time itself. Whether fueled by a spirit of exploration or a desire for efficiency, the human race is inherently creative, constantly seeking to invent and innovate. For marketers, the modern-day explorers driving creativity, the connection to the creation of engaging digital experiences is undeniable.
In this decade alone, two major shifts have reshaped the digital experience landscape: the pandemic and the democratization of AI, spurred by the rise in popularity of ChatGPT.
The pandemic accelerated our reliance on technology, transforming convenience apps into necessities overnight. User expectations have evolved, demanding connected experiences across all channels, from websites to wearables. Marketers now find themselves tightly aligned with development and IT departments to ensure seamless digital touchpoints.
The democratization of AI has revolutionized customer engagement, empowering us to serve our customers in new ways. Generative AI enhances human interactions, speeding up time-to-market and enabling precision personalization. Ironically, AI, devoid of human emotion, is a powerful tool for creating more connected human-centric experiences.
At Progress, we're committed to building technology that enables organizations to develop mission-critical applications and human-centric experiences. Our digital experience platform, Progress Sitefinity, empowers marketers with a low-code/no-code solution for creating, delivering, and personalizing content across multiple digital channels.
With Progress Sitefinity, you can:
Create impactful touchpoints with personalized content across devices and geographies.
Centrally manage multilingual and multichannel content to support market expansion and brand consistency.
Collect customer insights and leverage advanced analytics and optimization features to improve marketing programs.
In the latest release of Progress Sitefinity, we introduced AI-powered features like conversion propensity scoring and content classification, enabling higher ROI and productivity. Marketers now have access to out-of-the-box generative AI features that allow for easy content generation, improvement, optimization, and personalization.
news by team webgroov
