28/08/2025
๐๐๐ฏ๐๐ง๐๐๐ ๐๐๐ฒ๐ฐ๐จ๐ซ๐ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐จ๐ซ ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ
Most businesses throw money at Google Ads hoping clicks will turn into customers. The problem? Theyโre targeting the wrong keywords.
Advanced keyword research isnโt about finding the most searched termsโitโs about finding the right terms that actually lead to sales. Letโs break it down:
๐ญ. ๐๐ผ๐ฐ๐๐ ๐ผ๐ป ๐๐ป๐๐ฒ๐ป๐, ๐ก๐ผ๐ ๐๐๐๐ ๐ฉ๐ผ๐น๐๐บ๐ฒ
High search volume looks great on paper. But clicks without intent are just wasted ad spend.
โLook for terms with buying signals: โhire,โ โnear me,โ โbest [product] for [problem].โ
โThese searches often come from people ready to take action, not just browsing.
๐ฎ. ๐๐ถ๐๐ฒ ๐๐ฒ๐ฒ๐ฝ ๐ถ๐ป๐๐ผ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ง๐ฒ๐ฟ๐บ ๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐๐
Your existing campaigns are a goldmine.
โOpen your Search Terms Report in Google Ads.
โCut out the irrelevant keywords using negatives.
โIdentify new, high-intent keywords hiding in the data.
๐ฏ. ๐๐ป๐ฎ๐น๐๐๐ฒ ๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ผ๐ฟ๐โ๐ง๐ต๐ฒ ๐ฆ๐บ๐ฎ๐ฟ๐ ๐ช๐ฎ๐
Tools like SEMrush or SpyFu show you what keywords your competitors are bidding onโand for how long.
โIf theyโre paying for the same keyword month after month, itโs likely profitable.
โUse this intel to refine your own keyword list and avoid guesswork.
๐ฐ. ๐จ๐๐ฒ ๐ ๐ฎ๐๐ฐ๐ต ๐ง๐๐ฝ๐ฒ๐ ๐๐ถ๐๐ต ๐ฃ๐๐ฟ๐ฝ๐ผ๐๐ฒ
โExact Match: Maximum control, but limited reach.
โPhrase Match: Balanced control and scale.
โBroad Match (with Negatives): For discovery, but watch your spend closely.
The best campaigns mix match types strategically instead of relying on just one.
๐ฑ. ๐๐ผ๐ปโ๐ ๐๐ด๐ป๐ผ๐ฟ๐ฒ ๐๐ผ๐ป๐ด-๐ง๐ฎ๐ถ๐น ๐๐ฒ๐๐๐ผ๐ฟ๐ฑ๐
Long-tail keywords have lower competition, cost less per click, and often convert better because theyโre more specific.
โExample: โBest CRM for small construction businessโ beats โCRM software.โ
๐ฒ. ๐๐ฎ๐๐ฒ๐ฟ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฎ๐๐ฎ ๐ณ๐ผ๐ฟ ๐ฆ๐บ๐ฎ๐ฟ๐๐ฒ๐ฟ ๐๐ถ๐ฑ๐ฑ๐ถ๐ป๐ด
Combine keyword targeting with audience signalsโlike remarketing lists or custom segmentsโto bid more aggressively on high-value users.
๐๐ฒ๐ฟ๐ฒโ๐ ๐๐ต๐ฒ ๐๐ผ๐๐๐ผ๐บ ๐๐ถ๐ป๐ฒ
Advanced keyword research turns Google Ads from a money pit into a lead-generating machine. The right keywords mean lower CPC, better CTR, and actual ROIโnot just traffic.
๐ช๐ฎ๐ป๐ ๐ง๐ต๐ถ๐ ๐๐ผ๐ป๐ฒ ๐ณ๐ผ๐ฟ ๐ฌ๐ผ๐?
I help businesses build high-performing Google Ads campaigns that focus on conversions, not just clicks. If youโre tired of wasted spend and want real results, letโs talk.
๐ฉ DM me or comment โAdsโ and Iโll show you whatโs possible.
