
22/07/2025
Digital Marketing is the use of online platforms and technologies to promote products or services. Unlike traditional marketing, it leverages the internet and digital tools to reach a targeted audience more efficiently and often at a lower cost.
Key components of digital marketing include:
1. Search Engine Optimization (SEO): Improving website visibility in search engines.
2. Social Media Marketing: Promoting through platforms like Facebook, Instagram, LinkedIn, etc.
3. Content Marketing: Creating valuable content to attract and engage audiences.
4. Email Marketing: Sending targeted messages to potential or existing customers.
5. Pay-Per-Click (PPC): Paying for ads that appear on search engines or social media.
6. Affiliate Marketing: Collaborating with partners who promote your product for a commission.
7. Influencer Marketing: Using online influencers to promote a brand to their audience.
Digital marketing is essential today because it allows businesses to track performance in real-time, reach global audiences, and personalize customer experiences.
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