12/12/2024
A Clientโs Journey From Shutting Down to Scaling Up with Digital Marketing
A few months ago, I got a new client, thanks to a referral from one of my previous clients.
The client approached me and said, โFraz, I need a website for my business.โ I listened to his business needs, agreed, and designed the website. Along with the delivery, I suggested:
"Why not start SEO and Google Ads as well? It can bring great results."
He replied, โLetโs start with Google Ads for now. InshaโAllah, weโll work on SEO once the business operations are more stable.โ
We launched Google Ads with a budget of 3600 AED, and Alhamdullilah, positive results started pouring in.
Then, after Eid-ul-Adha, I received an unexpected message from him:
"Fraz bhai, to be honest, I was thinking of shutting down this business. But then I talked to Zeeshan. He told me to try digital marketing and shared his experience. Back in 2022, Zeeshan got two big orders from Qatar worth 20K AED each in his first year just because of his online presence."
He continued:
"The ads worked, but I faced a new challenge. My team wasnโt able to handle customer inquiries properly. Theyโd make excuses like, 'Iโm on leave today,' or 'Iโm out with family.' Eventually, I had to stop the ads and let my team go. I decided to pause until I could find and train the right people.โ
Recently, I got another message from him:
"Fraz , Iโm ready to restart the ads. This time, I also want to work on SEO alongside."
Hereโs the exciting part: Even though his ads were paused, his website received 407 free clicks from Google due to the basic on-page SEO I had done during the website creation.
Why does this matter?
- With Google Ads, the average cost per click was 2.5 AED.
- For 407 clicks, he would have spent 1017 AED, but SEO brought in this traffic for free.
This is what happens when you hire a developer who understands both web design and SEO. Not only does it save costs, but it also lays the foundation for long-term success.
Now, weโre preparing to run ads again and kick off full-scale SEO. InshaโAllah, this business is on the path to growth and stability!
Lesson: A good website and the right digital marketing strategy can turn challenges into opportunities. Itโs all about building for the future while solving todayโs problems.