30/04/2026
CPC High But Converison Is Low ?
First, fix keyword strategy. Avoid broad keywords—they bring expensive, low-intent clicks. Use exact and phrase match like “plumber near me” or “AC repair service today.” Add negative keywords (free, job, DIY) to cut waste.
Second, improve Ad Relevance & Quality Score. Write ads that match search intent, include location, and strong CTAs (“Call Now,” “Same-Day Service”). Higher Quality Score = lower CPC.
Third, optimize your landing page. Ensure:
• Fast loading (especially mobile)
• Clear headline + service details
• Trust signals (reviews, WhatsApp/call button)
• Simple form or click-to-call
Fourth, use geo & schedule targeting. Show ads only in your service area and peak hours. Try call-only campaigns for local services.
Finally, focus on conversion tracking & testing. Run A/B tests (ads, keywords, landing pages). Pause costly keywords with no conversions and scale high performers.
If you wish I can help you to grow your business cordially.
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