
13/01/2025
Social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote a brand, product, or service. It allows businesses to connect with a large and diverse audience in a more personal and interactive way. Through targeted posts, ads, and campaigns, brands can engage with followers, share valuable content, and build community relationships. Social media marketing also enables businesses to track real-time engagement metrics, such as likes, shares, and comments, which helps refine strategies and increase effectiveness. With the ability to target specific demographics and interests, social media marketing has become a key tool for driving brand awareness, customer loyalty, and conversions, making it a vital component of modern digital marketing strategies.