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Numan Akbar Lashari, Okara (2025)

16/08/2025

# 🚀 From “Buzzwords” to Real-World Skills: My Digital Marketing Glossary ✨

In my journey through **Google’s Foundations of Digital Marketing & E-commerce** (Course 1, Module 4), I realized something powerful…

👉 The difference between *just learning terms* and *actually applying them* is what sets a digital marketer apart.

So instead of keeping my notes private, I’m sharing them here in a way that connects **data, strategy, and storytelling** 💡

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# # # 📖 Key Terms Every Digital Marketer Should Know

🔹 **Attribution** → Figuring out which content or channel *truly* drives conversions.
🔹 **Change management** → Smoothly guiding organizations through transformations.
🔹 **Customer lifetime value (CLV/LTV)** → Revenue a customer generates over time.
🔹 **Data** → Facts. Raw fuel for insights.
🔹 **Data analysis** → Examining data to draw conclusions.
🔹 **Data analytics** → Turning numbers into actions.
🔹 **Data anonymization** → Protecting identities by masking personal info.
🔹 **Data bias** → When human error tilts the data story.
🔹 **Data-driven attribution** → Seeing how every channel motivates action.
🔹 **Data ethics** → The moral compass of data use.
🔹 **Data privacy** → The right to control personal information.
🔹 **Data pulling** → Collecting info into sheets/databases.
🔹 **Data reporting** → Summarizing performance for decision-making.
🔹 **Data storytelling** → Turning insights into narratives.
🔹 **Data visualizations** → Making numbers *speak visually*.
🔹 **First click attribution** → Credit goes to the *first* touchpoint.
🔹 **Last click attribution** → Credit goes to the *last* touchpoint.
🔹 **Linear attribution** → Equal credit across the journey.
🔹 **Key performance indicators (KPIs)** → Metrics that reveal success.
🔹 **Performance marketing** → Using customer behavior to refine strategy.
🔹 **Personally identifiable information (PII)** → Data that identifies someone directly.
🔹 **Return on ad spend (ROAS)** → Revenue earned vs. ad money spent.

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✨ Here’s why this matters:
These aren’t just definitions. They’re the **language of modern business**. Knowing them is one thing. Applying them in **campaigns, reporting, and storytelling** is the next level.

That’s where I’m headed—building hands-on experience to turn learning into **real impact**.

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🤝 I’m currently seeking **internship or volunteer opportunities** in **Digital Marketing & E-commerce** to apply these concepts in the field.

If you or your network are working on projects where a passionate learner can contribute, I’d love to connect.

📩 Let’s talk!

— * Akbar Lashari*

13/08/2025

🔹 Do Your Marketing Goals Have a Pulse? 🔹
Most people track goals like finishing 12 books in 12 months.
✅ They count pages
✅ Keep a checklist
✅ Celebrate milestones
Now, imagine applying the same mindset to your marketing campaigns. 📈
Because in digital marketing, what gets measured—gets improved.
✨ Enter: Metrics.
Not just numbers, but signals.
Signals that tell you:
Are people noticing you? (Awareness)
Are they interested? (Consideration)
Are they buying? (Conversion)
Are they coming back? (Loyalty)
Here’s how I’ve come to understand the marketing funnel through real data:
📊 Awareness → Audience data, impressions, personas
🖱 Consideration → Click-through rate (CTR), cost per acquisition (CPA)
🛒 Conversion → Conversion rate, average order value, cart abandonment
❤️ Loyalty → Customer retention rate, customer lifetime value
Each metric is a mirror reflecting how your audience is engaging—and how you can serve them better.
🔍 Why does this matter?
Because the world of marketing isn’t about guessing—it’s about reading the story behind the numbers. That’s what builds trust, ROI, and long-term relationships.
Right now, I'm looking for or opportunities to practice exactly this—helping teams track what matters and optimize campaigns for better results. If you're a or who believes in data-driven growth, let's connect. 👋
📌 Let’s turn insight into impact—together.
— NNuman Akbar LashariAkbar Lashari 🖋

12/08/2025

🔍 What Every Brand Needs to Thrive in the Digital Era — And What I’m Actively Learning to Master 💡✨
In a world where attention is currency, understanding the language of digital marketing is no longer optional — it’s essential. 🚀
📚 As I progress through Course 1, Module 3 of the Google Digital Marketing & E-commerce Certificate, I’ve discovered the core glossary terms that define how brands grow, connect, and convert online. Here's what’s shaping my strategy and mindset:
🔹 Brand – Not just a logo. It's how people feel about a business.
🔹 Brand Equity – The extra value a customer assigns to your name.
🔹 Brand Safety – Protecting your reputation everywhere your ads go.
🔹 Business Goal – Every campaign must serve a clear outcome.
🔹 Content Marketing – Tell stories that solve, not just sell.
🔹 Cost Per Click (CPC) – Every click counts 💸 — literally.
🔹 Customer Persona – Know your audience like you know your friend.
🔹 Display Ad – Bold, visual, scroll-stopping creatives 🖼️
🔹 Earned Media – When others do your marketing for you 🌟
🔹 Email Marketing – Build relationships, not just lists.
🔹 Keyword – The exact words your audience types into Google 🔑
🔹 Media Mix – Smart spending across smart channels 📊
🔹 Owned Media – Your digital real estate.
🔹 Paid Media – Your investment in visibility.
🔹 PPC – Pay only when they click. Make every click count.
🔹 SEM – Search + strategy = qualified leads.
🔹 SEO – Organic reach that scales 💥
🔹 SERPs – Where ranking turns into revenue.
🔹 Segmentation – The right message to the right person, at the right time.
💬 These aren’t just definitions — they’re building blocks I’m actively mastering to help brands grow authentically in today’s noisy marketplace.
🌱 I’m currently seeking internship or volunteer opportunities in digital marketing to apply this knowledge, gain hands-on experience, and bring value to real-world campaigns.
If you’re looking for a motivated digital marketing learner with strong foundational knowledge and a growth mindset — let’s connect. I’d love to support your team or project! 🙌
📩 Reach out or tag someone who might be hiring!
—
🖋 Numan Akbar Lashari

30/07/2025

🔹 Ever Wondered Why Some Brands Shine on Social Media While Others Get Ignored? 🔹
It’s not luck—it’s strategy. 💡
If you want to master digital marketing, here’s the secret: Choose the Right Platform Based on Your Goal. 🎯
Here’s how the smartest brands do it 👇
✅ 1. Build Meaningful Connections (X/Twitter)
Want to build strong relationships with your audience?
Think X—the place for real conversations.
✔️ Be responsive.
✔️ Be authentic.
✔️ Be consistent with your brand voice.
Pro tip: Don’t wait—go out and start conversations. Relationship-building is proactive!
✅ 2. Target New Customers (Instagram)
Your goal is growth? Head to Instagram 📸
It’s show, don’t tell—use engaging photos, dynamic videos, and collaborate with influencers who can introduce your brand to fresh audiences.
✔️ Storytelling through visuals
✔️ Influencer Marketing for instant credibility
✔️ Ads for laser-focused reach
Pro tip: Pick influencers whose audience actually cares about what you offer!
✅ 3. Drive Traffic to Your Website (Facebook )
Looking for website clicks? 🔗
Facebook is your playground.
✔️ Share compelling links, articles, and visuals
✔️ Drive direct traffic to your landing pages
✔️ Use targeted ads to boost visibility
Pro tip: People share what’s valuable. Deliver content that educates, inspires, or entertains—and watch your reach multiply!
✨ Final Takeaway ✨
Every platform has its strength. 🎨🎤📢
📝 Customize your content
📊 Match the platform to your business goal
🚀 Expand your reach by telling the right story in the right place
💡 Currently seeking opportunities to gain real-world experience in digital marketing.
If your brand, agency, or startup is open to or collaborations, I’d love to contribute fresh energy and strategic thinking.
📩 DM me or comment below to connect.
Let’s turn strategy into success!
— Numan Akbar Lashari🖋

28/07/2025

🔹 Ready to Turn Scrolls into Sales? 🔹
Imagine this: a potential customer lands on a blog post, and bam 💥—your vibrant banner ad catches their eye. That’s the power of Display Advertising in action!
Here’s how it works:
Visual Storytelling 🎨
From static JPGs and animated GIFs to video snippets, display ads let your brand shine across millions of sites and apps.
Targeted Reach 🎯
Leverage networks like the Google Display Network, Taboola, or Criteo to pinpoint your ideal audience by interests, location, and behavior.
Real‑Time Bidding ⚡
Platforms like Xandr, OpenX, and Google Ad Manager power ad exchanges—where impressions are bought and sold in milliseconds, maximizing ROI.
Ad Formats for Every Goal 📱
• Image Ads: Instant impact with compelling visuals
• Text Ads: Simple, scalable, and SEO‑friendly
• Responsive Ads: Auto‑adjust to fit any space (even as native content!)
• App Promotion Ads: One click to the app store—download guaranteed!
✨ Why Display Ads Matter in Your Funnel ✨
Awareness & Consideration: Put your brand front-and-center.
Remarketing: Re‑engage visitors who’ve already shown interest and drive conversions.
📈 As someone who’s witnessed the digital landscape evolve—where a single GIF can spark global campaigns—I can tell you display advertising is the secret sauce for growth.
💡 Looking for hands‑on experience!
I’m on the hunt for an internship or volunteer role in digital marketing to put these strategies into practice. If your team needs a passionate marketer eager to learn, let’s connect!
📩 DM me or comment below to explore collaboration opportunities.
— Numan Akbar Lashari 🖋

26/07/2025

🚀 Ever Wondered How Brands Stay Everywhere You Scroll? The Secret: Display Advertising! 💡
In the digital playground, one tool consistently drives brand visibility, audience engagement, and customer conversion — it’s called Display Advertising. 🎨
I’ve been exploring how leading brands leverage display ads, and here’s what every modern digital marketer (including myself!) should know 👇
✅ What Are Display Ads?
Display ads are visual ad formats (images, videos, text, GIFs) placed across websites, apps, and videos. Whether it’s a catchy banner 🖼️, a sleek video 🎥, or a responsive ad that blends seamlessly into your feed — display advertising helps brands show up exactly where their customers hang out.
🌍 Display Networks like Google Display Network or Taboola host millions of websites where these ads appear.
⚡ Ad Exchanges like OpenX, Xandr, or Pubmatic allow real-time bidding, giving brands access to high-quality placements through smart auction strategies.
✅ Types of Display Ads You Should Know:
🎨 Image Ads — Static or animated visuals that spark instant attention.
📝 Text Ads — Simple, focused messaging in text form.
🔀 Responsive Ads — Adapt their appearance automatically to fit wherever they’re displayed, blending into content.
📱 App Promotion Ads — Designed to increase app downloads, directly taking users to the app store.
✅ Where Display Ads Shine in the Marketing Funnel:
💥 Awareness Stage — Introducing your brand to new audiences across platforms.
💭 Consideration Stage — Engaging warm leads with persuasive visuals.
♻️ Remarketing Stage — Re-targeting website visitors to drive higher conversions and nurture brand loyalty.
🎁 Key Takeaway for Digital Marketers Like Me:
Display advertising isn’t just about ads — it’s about creating meaningful digital touchpoints across the customer journey, building brand trust while driving results that matter. 🎯
✨ I’m actively looking for hands-on experience through internship or volunteer opportunities in digital marketing, where I can apply strategies like display advertising, refine my skills, and create impact-driven campaigns.
📩 If your team or organization is excited to collaborate with a motivated digital marketer — let’s connect!
Warm regards,
Numan Akbar Lashari 🖋

25/07/2025

🚀 Why Your Goals Might Be Failing (And How to Fix Them with a Simple Formula)
Ever wondered why some marketing campaigns soar while others flop — even when the idea is good? 💡 It’s not always about creativity… it’s about clarity and structure.
That’s where SMART Goals come in — a timeless, proven system to set clear, achievable, and trackable goals that actually deliver results.
Here’s what I’ve been learning 👇
✅ What Are SMART Goals?
SMART =
🎯 Specific — Define exactly what you want to achieve.
📊 Measurable — Set clear metrics to track progress.
✅ Attainable — Be realistic but ambitious.
💼 Relevant — Align with business objectives.
⏳ Time-bound — Have a deadline to stay focused.
✅ How It Works in Action (Real-World Example):
📸 Imagine you’re marketing for a photo-sharing company and you want to increase scrapbook sales…
❌ Non-SMART Goal: “We want to boost sales this quarter.”
✅ SMART Goal: “Increase scrapbook sales by 15% by the end of next quarter through a targeted influencer marketing campaign on social media.”
See the difference? 🙌 This goal is crystal clear, measurable, realistic, aligned with company goals, and has a deadline. That’s how real marketers get real results.
✅ Why This Matters for Modern Marketers Like Me:
SMART goals don’t just guide your projects — they help you:
✔️ Stay focused
✔️ Track performance
✔️ Optimize strategies
✔️ Celebrate real wins (not just wishful thinking)
As I’m leveling up my digital marketing skills, I’m practicing the art of SMART goal-setting — and I’m eager to apply this in real-life internships or volunteer projects, helping brands achieve tangible growth.
💬 If you or your company is looking for a results-driven, motivated intern to support digital marketing efforts — I’d love to collaborate, contribute, and gain hands-on experience.
Let’s connect! 🚀
Warm regards,
Numan Akbar Lashari 🖋

24/07/2025

🚀 Struggling to Get People to Notice Your Brand? You Might Be Targeting the Wrong Audience…
💡 One of the BIGGEST game-changers I’ve discovered in digital marketing is this simple truth: you can’t market to everyone — but you CAN win with the right audience.
That’s where customer personas come in — and they can completely transform your marketing strategy. Here’s why 👇
✅ Why Knowing Your Audience Changes Everything:
When you understand who your audience is, you don’t just “sell” — you connect, you engage, and you build trust.
✔️ Higher engagement
✔️ Stronger brand awareness
✔️ Better conversion rates
Think of it like this: imagine sending an email with a joke to someone who loves humor — versus someone who finds it annoying. One laughs, the other unsubscribes. 🎯
✅ What Is a Customer Persona?
A customer persona is a profile of your ideal customer, built through:
✨ Real data
✨ Market research
✨ Surveys, interviews, and analytics
It includes 👇
👤 Demographics: age, gender, location
📱 Interests: hobbies, online habits, favorite platforms
🎁 Goals: what they want, what problems you can solve
With this, you STOP wasting time chasing the wrong leads and START speaking directly to people who actually care about your brand.
✅ How I’m Applying This Knowledge:
➡️ I’m learning how to build data-driven personas from scratch.
➡️ Understanding the platforms where people hang out (email, social media, search).
➡️ Learning to craft tailored content that delivers the right message at the right time.
And now, I’m ready to apply this knowledge in a practical, real-world environment.
💬 If your company is looking for a digital marketing intern or volunteer eager to learn, experiment, and contribute — I’m here to bring fresh energy and dedication to your marketing goals.
Let’s build campaigns that truly resonate with your audience!
Warm regards,
Numan Akbar Lashari

23/07/2025

🚨 Your Ads Could Be Harming Your Brand Without You Even Knowing It 🚨
💡 In today’s digital landscape, where every impression counts, brand safety is non-negotiable. Your ads aren’t just about conversions — they represent your values, your mission, and the trust you’ve built with your audience.
I recently explored the crucial topic of brand safety — and here’s what every digital marketer (including me!) must always remember 👇
✅ What Is Brand Safety?
Brand safety means protecting your brand’s reputation online, ensuring your ads never appear next to harmful, offensive, or misleading content.
Imagine seeing your brand’s ad right next to fake news, hate speech, or pirated content — it can instantly erode customer trust! 😬
✅ 13 High-Risk Topics Identified by IAB:
🛑 Military Conflict
🛑 Obscenity
🛑 Drugs
🛑 To***co
🛑 Adult Content
🛑 Arms
🛑 Crime
🛑 Death/Injury
🛑 Online Piracy
🛑 Hate Speech
🛑 Terrorism
🛑 Spam
🛑 Fake News
Plus, brands must define their own sensitive areas — like avoiding gambling sites if you sell baby products. 🎯
✅ How Marketers Like Us Can Ensure Brand Safety:
✨ Define your brand’s “unsafe” topics.
✨ Focus on quality, not just reach — bigger isn’t always better.
✨ Use trusted tech like Google Display Network exclusions and Facebook brand controls.
✨ Buy direct from reputable publishers.
✨ Use image recognition and negative keywords.
✨ Apply geo-targeting for cultural relevance.
🎁 Key Takeaway:
➡️ Your brand’s reputation is your most valuable asset — protect it with strategic ad placements.
➡️ Be intentional about where your ads appear and who they reach.
➡️ Brand safety builds long-term loyalty, not just short-term clicks.
💬 I’m diving deep into these strategies, and I’m actively seeking internship or volunteer opportunities in digital marketing to apply brand safety principles, gain real-world skills, and contribute to responsible marketing practices.
If your company values safe, impactful advertising — let’s connect! 💼
Warm regards,
Numan Akbar Lashari🖋

22/07/2025

🚀 From Strangers to Brand Advocates — The Power of the Loyalty Stage! 💡
Ever wondered what truly fuels brand growth in the digital era? It’s not just getting customers through the door — it’s turning them into loyal fans who come back AND tell others. 💬
That’s the magic of the Loyalty Stage — the fourth and most powerful phase of the marketing funnel. 🎯
✨ Here’s what every modern marketer should master:
🔹 Marketing Funnel = The complete journey: from awareness to consideration, conversion, and ultimately loyalty, where customers become your greatest advocates.
🔹 Omnichannel Mastery = Seamlessly connecting with your audience across multiple channels (social media, email, website, ads) for a consistent, memorable experience.
🔹 Pain Points Focus = Addressing what really matters to your customer — solving their problems and exceeding expectations. ❤️
🔹 Reach Expansion = Reaching not just one screen, but every screen your audience touches — mobile, desktop, tablet 📱💻🖥️
🔹 Target Audience Precision = Crafting messages for the right people at the right time, using detailed customer personas and insights.
🔹 Touchpoints that Matter = Every click, scroll, and interaction is a chance to build trust and drive repeat business.
💡 Key Takeaway:
Loyalty doesn’t happen by accident. It’s the result of thoughtful strategy, human-centered marketing, and consistent engagement across every stage of the funnel.
I’m diving deep into these strategies and actively seeking internship or volunteer roles in digital marketing where I can apply these concepts in real-time, build hands-on experience, and make an impact. 🌟
📩 Let’s connect! If you or your company is open to fresh energy and dedication to digital marketing, I’m ready to learn, contribute, and grow.
Warm regards,
Numan Akbar Lashari 🖋

Numan Akbar Lashari

16/08/2025

13/08/2025

12/08/2025

30/07/2025

28/07/2025

26/07/2025

25/07/2025

24/07/2025

23/07/2025

22/07/2025

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