Numan Akbar Lashari

17/07/2025

🚀 Exciting News!
I’m thrilled to share that I’ve just completed the Foundations of Digital Marketing and E-commerce course from the Google Digital Marketing & E-commerce Professional Certificate! 🎉
This marks the beginning of my journey into the dynamic world of hashtag marketing, and I’m eager to apply these skills in real-world settings through hashtag opportunities.
Whether it’s:
Helping a nonprofit grow its online presence
Assisting a local business with its first e-commerce store
Supporting social media or digital ad campaigns
👉 I’m here to contribute, learn, and grow. If you know of any organization or project that could benefit from extra support, please reach out or tag them below. Let’s create something impactful together! 🌍💡
🗝️ Key Takeaways from “Foundations of Digital Marketing and E-commerce”
Understanding the Fields
Gained clarity on the roles and responsibilities in digital marketing & e-commerce, such as Digital Marketing Coordinator and E-commerce Analyst.
Course Link
The Customer Journey & Marketing Funnel
Learned how to map the customer journey and use the marketing funnel to drive decisions and communication.
Crafting Digital Strategy
Developed skills to build SMART goals, select effective channels (SEO, SEM, social media, email), and plan content accordingly.
Tracking Success
Discovered key metrics like CTR, CVR, and AOV, and how to use analytics tools to improve marketing performance.
Hands-On Learning
Participated in simulated real-world projects, including campaign planning, ex*****on, and measurement.
🙏 Huge thanks to my couch Joi Wade the Google Career Certificates team, and Coursera for making this learning experience clear, practical, and empowering.
—
Numan Akbar Lashari
🔗 Open to volunteer, intern, or pro bono roles—let’s connect!

13/07/2025

🔁 From Traditional Funnels to Digital Journeys — Why Modern Marketing Needs More Than Awareness 🚀

💡 Ever wonder how customers go from just hearing about a brand to becoming loyal fans who advocate for it?

That's the power of the marketing funnel — a simple yet strategic tool that’s evolved dramatically with the rise of digital marketing. From its origins as a traditional sales funnel to today’s complex digital and social media variations, the funnel continues to guide how brands connect, convert, and keep their customers.

🎯 In the course I'm currently exploring, we broke down the evolution of the marketing funnel into something that every modern marketer should understand:

🔹 Traditional Funnel (AIDA Model)

Awareness ➡️ Interest ➡️ Decision ➡️ Action

✔️ Simple, linear, and focused on making the sale.

🔹 Combined Sales & Marketing Funnel

Awareness ➡️ Interest ➡️ Desire ➡️ Action ➡️ Conversion

✔️ Begins to blend digital with traditional — adding long-term relationship-building.

🔹 Digital Marketing Funnel

Awareness & Engagement ➡️ Consideration ➡️ Remarketing ➡️ Conversion ➡️ Retention

✔️ Tailored for online behavior, where content, engagement, and re-engagement matter.

✨ But that’s not all — new, specialized funnels have emerged too:

🔸 E-commerce Funnel: Focuses on awareness, brand-building, differentiation, purchase, and repeat business.

🔸 Social Media Funnel: Moves from awareness ➡️ consideration ➡️ action ➡️ engagement ➡️ advocacy.

🔸 Content Marketing Funnel: Builds visibility and trust through blogs, podcasts, webinars, and customer stories — nurturing leads at every step.

🔑 Key Takeaway:

➡️ There’s no one-size-fits-all funnel anymore.

➡️ To succeed in modern marketing, you must adapt your funnel to fit your audience, platform, and strategy.

➡️ Funnels aren’t just diagrams—they’re dynamic roadmaps for guiding real human behavior.

💬 I’m diving deep into these strategies right now and looking for an opportunity to apply them in the real world. If you or your company is offering hands-on internships in digital marketing, I’d love to connect, contribute, and grow.

📩 Let’s collaborate and build funnels that convert — and relationships that last. 💼

Warm regards,

Numan Akbar Lashari 🖋

12/07/2025

**🚀 What Are "Touchpoints" in Marketing?**

**Touchpoints** are *every single interaction* a customer has with your brand—from seeing your ads, reading emails, browsing your website, to contacting customer support. Each one influences their decision to buy (or leave!).

**Why does this matter to YOU?**
✔️ Missed touchpoints = lost sales.
✔️ Optimized touchpoints = loyal customers + more revenue.

***👉 Tag a business owner who needs to see this!**
**👍 Like if you agree!**
**🔄 Share to help others grow!**
Numan Akbar Lashari

12/07/2025

📌 What Is a Touchpoint — and Why It’s Your Secret Weapon in Marketing?
Every like, click, review, email, or chat a customer has with your brand? That’s a touchpoint — and it tells a powerful story. 🧩
As I dive into the Google Digital Marketing & E-commerce Certificate, one insight that’s truly reshaping how I see marketing is this:
✨ Touchpoints aren’t just actions. They’re moments of need.
Let me explain 👇
🎯 A Touchpoint Is...
Not just “a social media interaction.”
It’s that curious click on a Twitter flash sale 💸
It’s reading reviews when someone wants confidence 🧐
It’s a trial subscription that says “let me explore before I buy” 🚀
It’s the email reminder that nudges them back 🔁
It’s every step on the customer journey that reflects a need, a question, or a decision.
✅ Customer-centric marketing = Real results
The more you understand what each touchpoint really means to your customer (not just to your business), the better you can meet their needs and guide them toward that final “yes.” 🙌
💡 Here’s what I’ve learned:
• Touchpoints have context 🧠
• Touchpoints reflect needs 💬
• Touchpoints offer insight 🔍
• And when mapped properly, they guide smarter strategy 🗺️
🔥 Whether it’s search, reviews, live chat, or email — every step matters.
📢 I’m currently looking for a hands-on digital marketing internship where I can bring this customer-first mindset into real campaigns that connect and convert.
💬 Know someone building marketing that feels human? Tag them below. Let’s talk strategies, stories, and growth.
—
Numan Akbar Lashari 🖋
📣
hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag

11/07/2025

🌍✨ Inclusive Marketing Isn’t a Trend — It’s a Responsibility.

What we choose to include (or exclude) in our digital content speaks volumes. As I explore the world of digital marketing through the Google Digital Marketing & E-commerce Certificate, one truth stands out loud and clear: representation matters. 💡📲

🎯 So, what is Inclusive Marketing?

It’s more than just showing diversity in a campaign — it’s about authentically representing the voices, stories, and identities of real people from all walks of life. It's ensuring everyone sees themselves in the brands they engage with.

Here’s what it looks like in action:

🔹 📢 Challenging outdated stereotypes

🔹 👥 Including all age groups, cultures, genders, abilities & backgrounds

🔹 🌐 Reaching everyone — not just a select few

🔹 🎯 Creating messaging that respects, reflects, and resonates

📊 Did you know over 1 billion people worldwide live with a disability? If your marketing doesn’t consider accessibility — you’re not just missing customers, you’re missing human connection. 💔

✅ Inclusive marketing drives trust.

✅ It builds deeper, long-term customer relationships.

✅ And it expands your reach beyond the obvious.

👣 As I build my career in digital marketing, I’m committed to approaching every strategy with empathy, intention, and inclusion. Because marketing done right should speak to everyone — and mean something.

💼 I’m currently on the lookout for a hands-on digital marketing to contribute this inclusive mindset to real-world campaigns and continue growing in this ever-evolving space.

📬 Let’s collaborate, connect, and shape a more inclusive digital future — together.

Drop a comment 💬, tag a marketer 🤝, or reach out if you know of an opportunity where I can learn, serve, and shine.

—

Numan Akbar Lashari🖋

🔖

10/07/2025

🚀 Digital Marketing Lingo You NEED to Know!
Starting something new in digital marketing & e-commerce? The first step: speaking the language! 💬✨
I’m diving deep into the Google Digital Marketing & E-commerce Certificate, and Module 1 hit me with powerful, practical terms that every beginner should know — whether you're B2B, B2C, or just curious. 👇
💡 Let’s break down the buzzwords:
🔹 B2B = Business sells to another business
🔹 B2C = Business sells to consumers
🔹 C2B = Consumers sell to businesses (like freelancers!)
🔹 C2C = Consumers sell to other consumers (think online marketplaces!)
💻 Digital Marketing = Reaching customers online through digital channels
🛒 E-commerce = Buying & selling online
📲 Digital Channels = Any platform to connect with customers (social media, email, websites!)
📢 Influencer Marketing = Creators with followers promote your brand
📸 Social Media Marketing = Creating content that connects and converts
🎉 Experiential Marketing = Letting customers experience your brand
🏢 In-house vs. Agency?
In-house teams do marketing within the company. Agencies are external experts businesses hire for campaigns.
🔥 My biggest takeaway?
Even if you’re new, you probably have transferable skills that are valuable in marketing — communication, creativity, strategy, empathy. It all counts. 🙌
👀 I’m actively seeking a hands-on digital marketing internship where I can put these skills to work, grow with a team, and bring creative energy to real projects.
📩 If you’re in the space — or know someone who is — let’s connect! Drop a comment, tag a connection, or DM me to chat. Let’s build something great together. 💼💙
Let’s connect!
Numan Akbar Lashari🖋
🔖 Hashtags (SEO-Optimized):

08/07/2025

🚀 Digital Marketing Lingo You NEED to Know!

Starting something new in digital marketing & e-commerce? The first step: speaking the language! 💬✨

I’m diving deep into the Google Digital Marketing & E-commerce Certificate, and Module 1 hit me with powerful, practical terms that every beginner should know — whether you're B2B, B2C, or just curious. 👇

💡 Let’s break down the buzzwords:

🔹 B2B = Business sells to another business

🔹 B2C = Business sells to consumers

🔹 C2B = Consumers sell to businesses (like freelancers!)

🔹 C2C = Consumers sell to other consumers (think online marketplaces!)

💻 Digital Marketing = Reaching customers online through digital channels

🛒 E-commerce = Buying & selling online

📲 Digital Channels = Any platform to connect with customers (social media, email, websites!)

📢 Influencer Marketing = Creators with followers promote your brand

📸 Social Media Marketing = Creating content that connects and converts

🎉 Experiential Marketing = Letting customers experience your brand

🏢 In-house vs. Agency?

In-house teams do marketing within the company. Agencies are external experts businesses hire for campaigns.

🔥 My biggest takeaway?

Even if you’re new, you probably have transferable skills that are valuable in marketing — communication, creativity, strategy, empathy. It all counts. 🙌

👀 I’m actively seeking a hands-on digital marketing internship where I can put these skills to work, grow with a team, and bring creative energy to real projects.

📩 If you’re in the space — or know someone who is — let’s connect! Drop a comment, tag a connection, or DM me to chat. Let’s build something great together. 💼💙

Let’s connect!

Numan Akbar Lashari🖋

🔖 Hashtags (SEO-Optimized):

08/07/2025

🔍 Curious About Careers in Digital Marketing and E-Commerce? Let’s Break It Down! 🚀
💡 Digital marketing and e-commerce are two of the most fast-paced, opportunity-rich fields in today’s job market. But what exactly do these roles involve? What skills do you need to thrive? And how can you prepare yourself for real-world success?
✨ I recently explored an interactive AI-powered activity on Coursera that helps aspiring digital marketers and e-commerce specialists like me uncover the key roles, core responsibilities, and essential skills in this exciting industry.
Here’s what I discovered 👇
✅ Roles You Should Know:
From Social Media Managers 📱 to SEO Specialists 🔍 and from Content Creators ✍️ to E-commerce Analysts 📊 — each role plays a crucial part in growing a brand online.
✅ Core Responsibilities:
✔️ Crafting high-converting digital strategies
✔️ Driving traffic through SEO and content marketing
✔️ Building communities on social media platforms
✔️ Managing online stores and e-commerce operations
✔️ Analyzing consumer data for smarter decisions
✅ Essential Skills:
✨ SEO and SEM expertise
✨ Social media management
✨ Content creation & storytelling
✨ Email marketing
✨ Data analytics and marketing tools
✨ Customer-centric thinking
💬 What made this activity stand out?
The AI-powered Coach provided step-by-step support — like having a digital mentor on demand! Whether you need examples, clarification, or a simple nudge when you’re stuck, it keeps you on track while you build real understanding.
🚀 Key Takeaway:
Digital marketing and e-commerce aren't just buzzwords — they’re essential skillsets that shape modern business success. To truly grow, we must keep learning, experimenting, and embracing hands-on opportunities.
👉 I’m eager to gain practical, hands-on internship experience in digital marketing to sharpen these skills and contribute to impactful projects.
Let’s connect! If you know of any opportunities or would like to collaborate, feel free to reach out. 🌟
Warm regards,
Numan Akbar Lashari 🖋

🔍 Curious About Careers in Digital Marketing and E-Commerce? Let’s Break It Down! 🚀 💡 Digital marketing and e-commerce are two of the most fast-paced, opportunity-rich fields in today’s job market. But what exactly do these roles involve? What skills do you need to thrive? And how can y...

06/07/2025

🔍 E-commerce, ecommerce, eCommerce — Which One Is Right? Let’s Unpack It! 🚀
💡 The world of e-commerce (yes, with a hyphen!) has evolved faster than we can scroll. From its early days of electronic commerce to what we now casually call e-comm, this field has transformed the way we live, shop, and work. But what’s the right term to use?
📊 According to Google Trends, most people prefer e-commerce (with the hyphen) because it clearly combines two words — electronic and commerce. It just makes sense.
But more importantly, the e-commerce landscape itself has exploded into FOUR exciting models — each shaping today’s digital marketplace in powerful ways:
✨ 1. Business-to-Consumer (B2C)
When you buy that pizza online 🍕 or scroll through Instagram to find your next must-have, you’re part of the B2C world. Brands now use experiential marketing, social media strategies, and influencer marketing to win your attention (and your heart).
✨ 2. Consumer-to-Consumer (C2C)
Think eBay, Etsy, or even Facebook Marketplace. Here, you sell directly to me. 🛒 The magic of C2C? It’s driven by community, content, and SEO skills that help buyers and sellers find each other through shared interests.
✨ 3. Business-to-Business (B2B)
Behind the scenes, businesses are selling to other businesses. Tools like Salesforce 🤝 transformed this space by offering software-as-a-service (SaaS) solutions that run modern companies. B2B digital marketing is all about precision, strategy, and measurable results.
✨ 4. Consumer-to-Business (C2B)
In today’s creator economy, consumers (like freelancers and influencers) pitch their skills directly to businesses. Platforms like Upwork 💼 made this seamless. C2B is a growing frontier, especially as social media continues to drive purchasing power.
🔗 Quick Bonus:
When government agencies go digital, we even see B2A (business-to-administration) and C2A (consumer-to-administration) models emerging!
🚀 Key Takeaway:
E-commerce is not just about online shopping anymore. It’s about mastering digital skills that evolve just as fast as technology. Whether it’s SEO, social media marketing, content creation, or influencer strategies — the future belongs to those who keep learning and adapting.
👉 I’m passionate about diving deeper into this space and am actively seeking hands-on internship opportunities in digital marketing to gain practical experience and contribute to real-world projects.
Let’s connect and grow together! Feel free to reach out or share if you know about opportunities.
Warm regards,
Numan Akbar Lashari🖋

🔍 E-commerce, ecommerce, eCommerce — Which One Is Right? Let’s Unpack It! 🚀 💡 The world of e-commerce (yes, with a hyphen!) has evolved faster than we can scroll. From its early days of electronic commerce to what we now casually call e-comm, this field has transformed the way we live, ...

06/07/2025

🎯 Where Do You Start in Digital Marketing or E-commerce — And How Far Can You Grow?
Spoiler: The path from associate to manager starts with action, curiosity, and one right opportunity. 💡📈
As I dive deeper into the Google Digital Marketing & E-commerce Certificate, I’ve realized that real-world growth starts at the associate level — and every task is a stepping stone to mastery.
Here’s the roadmap that’s inspiring my journey — and could guide yours too:
🔹 Associate-Level Roles in Digital Marketing
🎯 Digital Marketing Coordinator
→ Coordinate campaigns, research target audiences, track trends
📊 Marketing Associate
→ Analyze behavior metrics, support content creation, help run campaigns
🔍 SEO/SEM Specialist
→ Optimize keywords, track performance, drive traffic & conversions
📱 Social Media Specialist
→ Build strategy, collaborate on campaigns, drive brand awareness
📧 Email Marketing Specialist
→ Create, monitor, and refine email campaigns to generate leads
🛒 Associate-Level Roles in E-commerce
📈 E-commerce Analyst
→ Implement e-com strategies, track KPIs, turn data into action
🛍️ E-commerce Specialist
→ Manage digital presence, run ad campaigns, optimize for traffic & sales
🚀 Advance Into Roles With Greater Impact
Once the foundation is laid, the growth opportunities open up:
💼 Digital Marketing Manager
📣 Social Media Strategist
🤝 Account Manager
📦 E-commerce Product Manager
Each role builds on your current experience — and rewards the bold. 💥
🔑 Key Takeaway:
You don’t wait for growth. You earn it — by showing up, staying curious, exceeding goals, and always being ready for more.
👨‍💻 Seeking Internship Opportunities in Digital Marketing
If your company is looking for a motivated intern eager to bring creativity, strategy, and a learner’s mindset to the team — let’s talk. I’m ready to contribute, absorb, and grow. 📈
✍️ Shared with vision and intention by Numan Akbar Lashari — building skills, seeking mentorship, and chasing hands-on experience in today’s digital economy.
💬 Know a place where young talent can grow? Tag them below or send me a message — I’d love to connect.

🎯 Where Do You Start in Digital Marketing or E-commerce — And How Far Can You Grow? Spoiler: The path from associate to manager starts with action, curiosity, and one right opportunity. 💡📈 As I dive deeper into the Google Digital Marketing & E-commerce Certificate, I’ve realized tha...

05/07/2025

🚀 **Unlock the Power of Digital Marketing & E-commerce Skills!**
Ever wondered how entry-level roles differ in the digital world? 🤔 Let’s dive in!

✨ **Digital Marketing Coordinator** vs. **E-commerce Analyst**
🔍 **SEO:**
• Coordinator: Follow best practices 📈
• Analyst: Drive website traffic 🌐

🗣 **Social Media:**
• Coordinator: Craft & approve copy ✍️
• Analyst: Optimize ads for clicks 👍

📧 **Email Marketing:**
• Coordinator: Launch & monitor campaigns 📬
• Analyst: Track results on site 📊

📊 **Analytics:**
• Coordinator: Analyze campaign data 📈
• Analyst: Analyze web/app metrics 📱

📝 **Content & Loyalty:**
• Coordinator: Assign & track content 🖋
• Analyst: Edit site & run loyalty programs 💎

🔑 **Pro Tip:** Tailor your resume to match each role’s skills—show them you’re the perfect fit!

👉 Ready to put these skills into action? I’m on the hunt for a **hands-on digital marketing internship**. Let’s connect, collaborate, and create impact together! 💼💙

—
**Numan Akbar Lashari** 🖋

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04/07/2025

🚀 What Makes a Digital Marketing or E-commerce Specialist Stand Out?
Hint: It’s not just what you know — it’s how you apply it. 🎯💻
As I dive deeper into the Google Digital Marketing & E-commerce Certificate, one key insight has clicked into place: the most in-demand professionals aren’t just skilled… they’re strategic.
Whether you aim to become a Digital Marketing Coordinator or an E-commerce Analyst, here’s what the core skills actually look like in action:
🎯 Business Objectives
🔹 Marketers craft campaigns around business goals
🔹 E-comm Analysts make sure the customer journey supports those goals
🔍 Search Engine Optimization (SEO)
🔹 Marketers follow SEO best practices in content
🔹 E-comm pros maximize traffic using SEO insights
📲 Social Media Marketing
🔹 Marketers write and launch copy that resonates
🔹 E-comm teams analyze ad traffic and conversion impact
📧 Email Campaigns
🔹 Marketers manage ex*****on and monitoring
🔹 E-comm specialists ensure those emails drive sales
📊 Marketing Analytics
🔹 Marketers analyze campaign performance
🔹 E-comm experts track web/app data to uncover growth opportunities
✍️ Content & Copy
🔹 Marketers manage the content production pipeline
🔹 E-comm teams edit and publish product copy that sells
🛍️ Loyalty Programs
🔹 Marketers observe repeat user behavior
🔹 E-comm professionals build and optimize retention strategies
💡 Key Takeaway?
The skills are similar — the impact is what’s different. Understanding that helps you write better resumes, pitch smarter in interviews, and thrive on real-world projects. That’s why this program doesn’t just teach—it prepares you.
👨‍💻 Actively Seeking Internship Opportunities
I’m now ready to apply these skills in a hands-on environment. If your team is looking for a passionate digital marketing intern eager to contribute and grow—let’s connect.
✍️ Shared with clarity and curiosity by Numan Akbar Lashari — eager to gain real-world experience and help brands grow in the digital space.
💬 Know of an opportunity? Message me directly or tag someone in the comments. Let’s build something impactful—together.

🚀 What Makes a Digital Marketing or E-commerce Specialist Stand Out? Hint: It’s not just what you know — it’s how you apply it. 🎯💻 As I dive deeper into the Google Digital Marketing & E-commerce Certificate, one key insight has clicked into place: the most in-demand professionals ...