16/06/2023
𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐀𝐠𝐞𝐧𝐜𝐲 𝐎𝐰𝐧𝐞𝐫’𝐬
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲
𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞
𝐂𝐥𝐢𝐞𝐧𝐭 Property Point - Estate & Builders
In August 2022, Growth Promoters was approached by Property Point Estate and Builders, a renowned real estate company, to address their challenges with Facebook lead generation. Property Point was experiencing high costs per lead and low-quality leads for their high-rise project.
Upon analyzing their ad account, Growth Promoter discovered crucial mistakes made by their previous marketing agency.
This case study showcases how Growth Promoter rectified those mistakes, effectively reaching the right audience and optimizing ad placements, resulting in significant improvements for Property Point.
𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬 The main objectives of Growth Promoter's engagement with Property Point were as follows:
1) Reduce the cost per lead for Property Point's high-rise project.
2) Improve the quality of leads generated through Facebook advertising.
3) Optimize ad targeting to reach the most relevant audience.
4) Enhance ad placement to maximize the effectiveness of ad spend.
𝐌𝐞𝐭𝐡𝐨𝐝𝐨𝐥𝐨𝐠𝐲 To achieve the objectives, Growth Promoters implemented the following strategies and actions:
𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 Growth Promoter conducted an in-depth analysis of Property Point's target audience, understanding their demographics, interests, and behavior patterns.
This analysis helped identify the most relevant audience segments to target with Facebook lead generation campaigns.
𝐀𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐑𝐞𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐢𝐧𝐠 Growth Promoter restructured Property Point's existing ad campaigns to align with the identified audience segments.
The campaigns were optimized for relevance, ensuring that the right message reached the right people at the right time.
𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 Growth Promoter reviewed the ad placements used by Property Point's previous agency and identified areas of improvement. By eliminating irrelevant or underperforming placements and focusing on high-converting placements, Growth Promoter maximized the efficiency of Property Point's ad spend.
𝐀𝐝 𝐂𝐨𝐩𝐲 𝐚𝐧𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐑𝐞𝐟𝐢𝐧𝐞𝐦𝐞𝐧𝐭 Growth Promoter worked closely with Property Point's marketing team to refine the ad copy and creative elements. The objective was to create engaging, persuasive content that resonated with the target audience, resulting in higher click-through rates and conversions.
𝐑𝐞𝐬𝐮𝐥𝐭𝐬 The implementation of Growth Promoter's strategies yielded significant improvements for Property Point Estate and Builders. The results achieved by June 2023 include:
𝐑𝐞𝐝𝐮𝐜𝐞𝐝 𝐂𝐨𝐬𝐭 𝐩𝐞𝐫 𝐋𝐞𝐚𝐝 Growth Promoter successfully reduced Property Point's cost per lead by implementing optimized targeting and placements. The precise audience segmentation and refined campaign structure contributed to a more cost-effective lead generation process.
𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐋𝐞𝐚𝐝 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 By aligning the ad campaigns with the most relevant audience segments, Growth Promoter improved the quality of leads generated for Property Point. The refined targeting ensured that the leads were genuinely interested in Property Point's high-rise project, increasing the chances of conversion.
𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬 The combination of targeted messaging, optimized ad placements, and refined creative elements resulted in higher conversion rates.
Property Point observed a significant improvement in the number of leads converted into potential buyers, positively impacting their sales pipeline.
𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 Through its strategic approach to Facebook lead generation, Growth Promoter successfully addressed Property Point Estate and Builders' challenges with high cost per lead and low-quality leads.
By rectifying the mistakes made by the previous marketing agency and implementing optimized targeting and placements, Growth Promoter achieved remarkable results.
As of June 2023, Property Point remains a valued client of Growth Promoter, benefitting from sustained improvements in lead generation efficiency and overall marketing effectiveness.
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