04/07/2025
5 Mistakes Business Owners Make with Google Ads (And How to Avoid Them)
Are you running Google Ads but not getting the results you expected? You might be making these common mistakes.
1. Not Targeting the Right Audience
↳ Google Ads offers powerful targeting options, but many business owners miss the mark.
↳Make sure you're targeting people who are actively searching for your product or service, in the right location.
2. Using Broad Keywords
↳ Broad keywords may get you lots of clicks, but they also waste money on people who aren’t interested.
↳ Instead, focus on long-tail keywords and more specific phrases that attract high-quality leads.
3. Not Tracking Results
↳ Many business owners don’t track their Google Ads performance closely.
↳ Make sure to monitor your campaigns regularly and adjust as needed. Use tools like Google Analytics to track clicks, conversions, and ROI.
4. Poor Landing Page Experience
↳ A strong ad won’t help if your landing page isn’t clear or doesn’t match the promise of the ad.
↳ Ensure your landing page has a strong call-to-action and a clear, relevant message to convert visitors into customers.
5. Ignoring Mobile Users
↳ A lot of people search on their phones, but some ads and landing pages aren’t optimized for mobile.
↳ Make sure your Google Ads and website are mobile-friendly to capture the mobile audience.
Avoid these mistakes, and you’ll see better results from your Google Ads campaigns.
