04/07/2023
π Facebook Ads and Boosted Posts are two advertising options Facebook offers, but they have some key differences. Four are described below:
1. π Pixel Tracking: Facebook Ads Manager offers more advanced pixel tracking capabilities than Boosted Posts, allowing businesses to track website behaviour and optimize their ad campaigns accordingly. Boosted Posts are more limited in terms of tracking, as they only track post engagements on Facebook.
2. π― Objectives: Facebook Ads Manager offers a range of advertising objectives, including brand awareness, traffic, conversions, and more. Boosted Posts are only designed to increase the reach of a particular post, so the objective is limited.
3. π οΈ Customization: Facebook Ads Manager provides more customization while creating a campaign, but the Boosted Post option offers limited options.
4. π― Targeting: Facebook Ads Manager allows for more advanced targeting options, such as targeting specific behaviours, interests, demographics, or lookalike audiences. Boosted Posts only allow basic targeting options, such as location, age, and gender.
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