30/04/2025
Dear Ibrahim,
I wish we could’ve stood side by side to celebrate this moment — winning at the Effie Awards for a campaign that was very close to our hearts. It was more than just a project; it carried our energy, and our shared belief in something really really fun.
You were the magic behind the madness — the one who took an idea and turned it into something unforgettable. Your passion, your relentless conviction, and that unwavering creative fire always made me believe… even when it was just scribbles on a page.
This was our first award together. It should’ve been the first of many. But life had other plans. And now, this win will always be our one and only. And I’ll carry that forever.
Thank you to the incredible team that brought this vision to life, and to JazzCash & FishBowl teams for believing in Ibrahim’s vision and trusting Rock n Roll Production to make it real.
This one’s for you, buddy. We did it. 💔🏆