01/12/2025
Confession Time
I’ll be honest…
Running ads for the healthcare sector humbles you in a way most industries don’t.
People think it’s just about leads.
It’s not.
→ It’s about trust.
→ It’s about fear.
→ It’s about someone sitting at home thinking,
“Do I really want to fix this problem? Can I afford it? Will it even work for me?”
And when you’re advertising for dentists, aesthetic clinics, chiropractors or healthcare services - every word, every image, every promise becomes 10x more sensitive.
Last month, I worked on multiple healthcare projects… and it reminded me of one thing:
Healthcare isn’t like ecom. You can’t “force” results.
You have to earn them.
You have to understand the patient’s pain first…
Then speak to it…
Then guide them gently…
→ Not sell.
→ Not push.
→ Not pressure.
→ Just… connect.
And when you finally get it right...
✔ when the messaging clicks,
✔ when the funnel aligns,
✔ when the audience feels safe enough to take the next step…
That’s when the magic happens.
Not because the ad was smart.
But because the approach was human.
If you’re in healthcare and struggling with ads...
..you don’t need more hacks or tricks.
You need a strategy that respects how people make decisions about their health.
That’s the real game.
