The idea behind launching Sachi Baat is to use social media platform in order to present and publish news that is not biased towards any institution/entity. Currently, we are witnessing that on electronic media, news that is shown tends to favor a particular sect, idea, person or institution. This therefore, blinds the followers of that media house into believing something superficial that distorts their imagination. Then such imagination transcends society into parallel thought process that skews their judgment. Since media is considered as the fourth pillar of state, it therefore commands solid control over educating masses about issues that prevail within society and can influence people into believing something without doing a cross-check over it's authenticity. Such influence can work both ways, which is, it can influence people positively by projecting intellectually engineered content that helps people to develop sound knowledge. On the other hand, it can work negatively as well, and lead can people towards believing something that is flawed and destructive for the society. It affects the rationality of the society and regress them into accepting propagandist material. Sachi Baat tends commits to work valiantly and bring forward organic news to the people.
