15/06/2024
Making Waves in Google Without Buying a Million Backlinks
You might say it’s a tall order, but I’ll prove you wrong...
We’re all accustomed to following certain blueprints and patterns. We know the drill when it comes to promotion – building structure, expanding semantics, crafting landing pages, and stacking links, rinse and repeat.
But what if the company’s product is truly unique and the standard playbook falls short? Sure, you can churn out scores of landing pages, push them to the top, cement your position there, only to end up with ZILCH.
Why? Because the traffic would be off the mark, those rare site visitors who stumble upon your domain won’t convert, because top rankings don’t guarantee profit.
So, what’s the move when the standard fare isn’t cutting it? You could throw your hands up and swing side to side. Or, you could dip into something rarely used for customer acquisition – the good ol’ BLOG.
Sometimes, companies don’t need to clinch top spots to reel in leads, customers, revenue. Sometimes, all it takes is something that seemed like a pastime, namely – starting a blog. Not three articles in six months, haphazardly put together, but sharply structured, expertly crafted pieces. And no fewer than seven per week.
In my line of work, there’s a company site that peddles its product – a corporate messenger. Thus, the usual suspects like defining the target audience, climbing the rankings, and site tinkering aren’t standard. It’s always about concocting something, doing something, basically putting in some serious elbow grease.
Breaking into the top ranks by conventional means – landing pages, links, and whatnot – is quite the challenge, feasible perhaps, but the site traffic won’t be the most relevant. So, what’s the point then?
What did we do to climb the ranks in Google and get what we needed? We blogged our hearts out. The focal point of our SEO specialist’s efforts and the entire marketing ensemble of the company was the blog.