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Digital Affair

Digital Affair - the magazine for digital lovers. Find interesting articles written and curated by our team of digital professionals.

The Digital Affair brings you insights, analysis and inspiration about Digital Business, Marketing and Technology.

30/07/2024

In today’s era of marketing and dominance of e-commerce, retail media networks (RMNs) are making an impact. 💯 These advertising platforms, also referred to as retail media platforms, are managed by retailers to enable brands to display targeted ads across the retailer’s channels. These channels may encompass the retailer’s website, mobile application, email lists and even digital screens in stores. 🚀

Retail Media Networks Definition In today’s era of omnichannel marketing and dominance of e-commerce, retail media networks (RMNs) are making an impact. These advertising platforms, also referred to as retail media platforms, are managed by retailers to enable brands to display targeted ads across...

25/07/2024

The environment is always changing, requiring solutions to stay competitive. With progress, integrating Artificial Intelligence (AI) into business practices has revolutionized the . 💯
The combination of ChatGPT and SEO offers a tool for companies aiming to enhance their visibility and attract organic traffic. 📶
This article explores the complexities of AI-driven optimization. Presents tactics to improve your website’s position, on search engine result pages (SERPs).

Discover how ChatGPT and SEO can help you to create high-quality, keyword-rich content and reach a wider audience for improved rankings and organic traffic.

22/07/2024

In the landscape of , staying ahead of the curve is essential for brands aiming to thrive. 🚀 Google, a trailblazer in this domain, has recently introduced its cutting-edge campaign, poised to revolutionize how brands engage with their audiences. 👇

Google has recently introduced its cutting-edge Demand Gen campaign, poised to revolutionize how brands engage with their audiences. Get to know more about it here!

17/07/2024

Nowadays, businesses are seeking ways to make their marketing efforts more effective and measurable. 📈 Know how you can use Performance Marketing to achieve that. 👇

Nowadays, businesses are seeking ways to make their marketing efforts more effective and measurable. Know how you can use Performance Marketing to achieve that.

29/03/2024

came to life in 2022, causing quite a stir. 🌪 Not only was it revolutionizing the way people accessed , but it was also posing serious questions about the possible negative impact on various domains. 🚨 The truth is that since its arrival, it has evolved significantly, showing it is here to stay. Discover here how to use it to your advantage and understand the upcoming developments. 💯

Discover the secrets behind the success of ChatGPT and what will the future bring. ChatGPT came to life in 2022, causing quite a stir. Not only was it revolutionizing the way people accessed information, but it was also posing serious questions about the possible negative impact on various domains.....

26/03/2024

In the dynamic digital landscape of 2024, Google’s Search Generative Experience ( ) marks a revolutionary phase for . 🧐 As this groundbreaking dawn unfolds, SEO professionals find themselves with unprecedented opportunities and challenges. Find out more about this topic here. 👇

Dive into the SEO Evolution for 2024: Google SGE (Search Generative Experience) – Part 1. Discover the latest SEO insights into SERP AI testing.

26/02/2024

AI (Artificial Intelligence) is changing our life, the way we work and the way we do businesses. 🦾

As a manager, entrepreneur or business owner, what does this mean? How can we use AI in business, leveraging its positive impacts while minimizing its risks?Find out more through the words of Ana Bicho, our guest on this article.

AI is changing the way we live every day. What does this mean for business? Read this article and prepare your company for this shift!

26/12/2023

is more than simply selling on social media platforms.🛒 In recent years, it has undergone a substantial transformation. It emerged as a powerful tool for brands seeking to increase sales and customer engagement. platforms have significantly enhanced the buying experience, changing the way people do . 💯

Social commerce is poised for a rapid growth. Find out how it is reshaping the business landscape and how to boost your sales.

28/11/2023

After months of testing, TikTok has officially launched . 🔔❗️ It allows users to find and buy products that are used in live videos, tagged in content shown on the , or pinned on brand profiles or marketed in a new “Shop” tab.

Get to know more about it here 👇

TikTok has officially launched TikTok Shop, allowing users to find and buy products inside the platform. Know how it works here!

25/10/2023

💡 vs is an ongoing and endless debate. 🥊
Artificial Intelligence (AI) is part of our everyday lives and is here to stay. Most of the time, we don’t even realize how it shapes our daily routine (whether for good or not). But are there limitations to it? How is it impacting Humans? In this article, we will delve into the distinctions between and , peering into the unpredictable future that lies ahead.

Artificial Intelligence vs Human Intelligence is an ongoing and endless debate. Keep reading to find how they are evolving.

17/10/2023

The concept of is part of our daily lives.

From our earliest years, we are familiarized with the act of learning and improving by continually and doing. However, when it comes to the world of , the experience is not always straightforward. In this article, we will explore the test and learn approach, demonstrating how it can fuel growth and pave the way for success. 🚀🙌

The concept of test and learn is part of our daily lives. From our earliest years, we are familiarized with the act of learning and improving by continually testing and doing. However, when it comes to the world of business, the experience is not always straightforward. In this article, we will expl...

14/10/2023

In the vast realm of , who truly holds the reins of power? 👑
Is it a TV advertisement, a well-crafted LinkedIn post, or perhaps a recommendation from a trusted friend? 🤔

The answer, unequivocally, is the latter, and this is where the magic of comes into play. Its authenticity and closeness transform content creators into formidable forces of brand and discovery. Know more about it here! 👇

In the vast realm of digital influence, who truly holds the reins of power? TikTok creators are shaping consumer lifestyles. Find here how!

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