
01/08/2025
Programmatic advertising has revolutionized the way digital media is bought and sold offering automation, scale, real-time bidding, and granular targeting like never before. But behind the promise of efficiency lies a complex ecosystem riddled with pitfalls. From murky transparency and fraud to rising costs and data privacy headaches, many marketers find themselves struggling to control or even fully understand where their ad dollars are going.
Explore the hidden challenges of programmatic advertising — from ad fraud and lack of transparency to tech tax and poor performance — and learn smart solutions to optimize your campaigns.