Central Bees, Kigali (2025)

05/11/2023

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15/09/2023

🤯 Under pressure & struggling to stand out? Here're 3 tips to regain balance and inner zen 😌

Does it feel like you never have time to work on your business?
There's always a fire to put out.
There will always be another email to answer.
There will always be an 'emergency' that someone's freaking out about.
But while you're dealing with your clients' issues, who's looking after your business? Oh, you again, right?!
It's so easy to let our own marketing efforts slip to the wayside, because let's face it, bills have to be paid...and I'm speaking from experience here.
I launched my business 7 years ago and I was so sleep deprived. I had also just been made redundant from my previous role.
Hello stress.
I needed to stand out. Not going to lie, after my redundancy I just wanted to hide away.
But I had a great business coach. They helped me lean into what made me me -. I was drawn to working with agencies, but it took me another 2 years to start owning that niche with confidence.
If you're in a similar place right now (time-short, under-pressure, stressed - wait isn't that most business owners right now?!) I have some shortcuts for you:
1 - Mindset. Treat your agency like a client.
2 - Focus. Pick the 1 social platform your dream clients are on. Only focus on that platform for your marketing. Be amazing in one place, don't be mediocre everywhere.
3 - Schedule. Dedicate 1 hour a week to create your agency's content. Add it to your diary, block it out on your calendar.
By having an engaging social media presence, you'll get better leads for your business, which means better-fit clients, which will make your day-to-day work life easier.

P.S. Hit comment and send me a link to your favourite social profile and I'll give you some personalised post ideas.

Get in touch and send us a message with your commpany needs

14/09/2023

Website redesign before and after

Today we are going to watch Payton Clark Smith take us through starting our website redesign. We will watch him laying out our website content, create the hero section, style our fonts and CTA's. Display products on a website, add icons to your website. Custom hero section image then final web design styling and adjustments.

So.... in what condition is your website????

Contact https://centralbees.com today and lets discuss upgrading your website today!

13/09/2023

THE IMPACT OF SOCIAL MEDIA

The proliferation of smartphones and the rise of social media have amplified the impact of digital marketing. Mobile marketing strategies, such as location-based targeting and mobile-responsive web design, are essential for reaching on-the-go consumers. Social media platforms, with their massive user bases, offer unparalleled opportunities for engagement and brand exposure.
With central bees we will easily adopt to create standout social media posts for your business in no time!
You already know you need to keep your social media profiles up to date with engaging, relevant, and entertaining posts. Without them your losing brand awareness online - and missing out on leads to someone whos more visible online. With central bees apply our proven marketing tactics, drive engagement and get noticed by your dream client (the ones that are fun to work with and pay your worth!)

13/09/2023

12/09/2023

Navigating the Modern Business Landscape

The Digital Marketing Revolution

Digital marketing represents a profound shift from traditional methods like print advertising, billboards, and direct mail campaigns. It leverages the vast reach and accessibility of the internet to connect with consumers across the globe. This shift is driven by several key factors:

Online Dominance: With billions of people online daily, the internet has become the epicenter of modern life. Digital marketing taps into this vast online audience, making it an ideal platform for businesses to promote their products and services.

Data-Driven Decision Making: Digital marketing allows for precise data collection and analysis. Marketers can gather insights into customer behavior, preferences, and demographics, enabling them to create highly targeted campaigns.

Cost-Effectiveness: Compared to traditional advertising, digital marketing often offers a more cost-effective way to reach a broader audience. Smaller businesses can compete on a level playing field with larger corporations.

Key Pillars of Digital Marketing

Search Engine Optimization (SEO): SEO is the art of optimizing a website to rank higher in search engine results pages (SERPs). By tailoring website content and structure to match search engine algorithms, businesses can increase their online visibility.

Content Marketing: High-quality, relevant content is king in digital marketing. Whether it's blog posts, videos, infographics, or social media updates, compelling content engages audiences and builds trust.

Social Media Marketing: Platforms like Facebook, Instagram, Twitter, and LinkedIn are powerful tools for connecting with potential customers. Social media marketing involves creating and sharing content to achieve marketing and branding goals.

Email Marketing: Email remains one of the most effective ways to nurture leads and convert them into loyal customers. Targeted email campaigns can drive sales, build brand loyalty, and keep customers informed.

Pay-Per-Click (PPC) Advertising: PPC ads, such as those on Google Ads or social media platforms, allow businesses to pay only when users click on their ads. This cost-effective approach can deliver immediate results.

Analytics and Data Analysis: Understanding the performance of digital marketing efforts is crucial. Analytics tools provide valuable insights into campaign effectiveness, helping businesses refine their strategies.

The Future of Digital Marketing

As technology continues to evolve, so will digital marketing. Emerging trends such as voice search, artificial intelligence, and augmented reality will shape the digital landscape. Businesses that adapt to these changes and embrace innovation will remain competitive in the digital arena.