Amplify Digital

Amplify Digital Welcome to Amplify – Where every brand's story becomes a digital masterpiece.

Join us as we explore innovative marketing strategies and share insights that elevate brands to unprecedented heights.

Need a website built for you or your business? At A.I media, we believe in creating YOU.. We craft what attracts, and he...
09/05/2022

Need a website built for you or your business? At A.I media, we believe in creating YOU.. We craft what attracts, and help your brand reach the right audience. We fully design and develop your site from scratch, giving extreme utmost attention for each detail.
Contact us to get a quote.

Now is the time of year that business leaders and marketing teams start thinking about making the biggest impact possibl...
01/02/2021

Now is the time of year that business leaders and marketing teams start thinking about making the biggest impact possible with their video creation and marketing efforts during this year. Be sure to use these three tips in 2021:
1. Choose Relatable Themes
People want to see part of themselves in today’s videos. If they don’t , your clips could potentially create such a disconnect that audience members conclude both the videos and the products you’re selling are out of touch with the target market.
2. Explore How to Catch Attention With Animation
Analysts think animated videos will be a trend to watch in 2021 for several reasons. First, animation can make videos more memorable and increase people’s chances of noticing them, even while multitasking. Animated segments are also valuable for helping the audience understand a brand’s ideas.
3. Get to the Point Quickly When Applicable
Some videos take people on mini-journeys. That creative tactic works well in some cases, like when each shot in the video pushes the storyline forward. However, in other cases, your best bet is to quickly convey what benefits consumers get when they shop with you. Videos can do that in engaging ways.

Animation has allowed storytellers to tell stories in unique ways. The visceral fantastical worlds in animated films can...
31/01/2021

Animation has allowed storytellers to tell stories in unique ways. The visceral fantastical worlds in animated films can reignite inspiration and the magic of stories no matter what age. So if you’re a storyteller, or want to be, the animation is a great place to start.

While 2020 was the year that companies had to get up to speed with digital, what will 2021 hold? In 2020, businesses had...
31/01/2021

While 2020 was the year that companies had to get up to speed with digital, what will 2021 hold? In 2020, businesses had to be digital or die. Digital transformation drove technology projects, remote work and education became the norm due to the COVID-19 pandemic and building block technologies such as cloud computing, artificial intelligence, and machine learning accelerated. While 2021 holds promise for business technology there will be multiple unknowns ahead. Consider:

What does the new normal for work look like and how does collaboration develop?
How do corporations utilize technologies to maintain culture?
Will technology projects be managed differently going forward?
What will be the impact of edge computing, 5G, cloud and automation on industries?

We live in exciting times. Our relationships with machines, objects and things are quickly changing. Since mankind lived...
28/01/2021

We live in exciting times. Our relationships with machines, objects and things are quickly changing. Since mankind lived in caves, we have pushed our will into passive tools with our hands and our voices. Our mice and our keyboards do exactly as we tell them to, and devices like the Amazon Echo can help us do simple tasks, like turning on lights, or more complex tasks, like responding to questions with analytics.

But with the rise of artificial intelligence (AI), the tides might turn. Current AI systems are trained to perform a human task in a clever, computerized way, but they are trained to do one task – and one task alone. The system that can play Go cannot play solitaire or poker, and it will not acquire skills to do so. The software that drives an autonomous vehicle cannot operate the lights in your home.

This does not mean that this form of AI is not powerful. It has the potential to transform many industries – maybe every industry. But we should not get ahead of ourselves in terms of what can be accomplished. Systems that learn in a supervised, top-down fashion based on training data cannot grow beyond the contents of the data; they cannot create or innovate or reason.

As businesses continue to divert their budgets toward content creation and digital marketing, so does the demand for mar...
27/01/2021

As businesses continue to divert their budgets toward content creation and digital marketing, so does the demand for marketing images, infographics, video content, social media marketing, packaging design and website design. In the age of digital marketing, graphic artists and designers have taken center stage.
So if you are a designer, how do you make your work stand out? Keep scrolling to find out.

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images a...
27/01/2021

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal.

You might be thinking what exactly is artificial intelligence? One might say that it is the ability of computers to thin...
26/01/2021

You might be thinking what exactly is artificial intelligence? One might say that it is the ability of computers to think and act like humans. In a very simple language, yes, it is just that. But there’s more to it. Let’s explore artificial intelligence in detail.

Artificial intelligence, as known as AI, is the imitation or cloning of human intelligence, that allows machines, more specifically computer systems, to perform in an extremely intelligent manner. What exactly does it do then? So basically, an artificially intelligent system perceives its environment in a manner that helps its analytical self in maximizing its chances of success. John McCarthy coined the term in 1956 and was defined as the science and engineering of making intelligent machines. It emphasizes on developing machines to think and work just like humans.

Constant change is the beauty and the curse of digital marketing. On the one hand, your job is never dull, as you have t...
23/01/2021

Constant change is the beauty and the curse of digital marketing. On the one hand, your job is never dull, as you have to rethink and adjust your marketing tactics on a regular basis.

On the other hand, it’s hard to distinguish real trends that will change the digital marketing landscape in a few years from long-term development of existing marketing strategies.

Is the supremacy of Instagram a new digital marketing trend or just a natural course of things?

Why is AI so important?AI achieves incredible accuracy through deep neural networks – which was previously impossible. F...
22/01/2021

Why is AI so important?
AI achieves incredible accuracy through deep neural networks – which was previously impossible. For example, your interactions with Alexa, Google Search and Google Photos are all based on deep learning – and they keep getting more accurate the more we use them. In the medical field, AI techniques from deep learning, image classification and object recognition can now be used to find cancer on MRIs with the same accuracy as highly trained radiologists.

A partnership between marketing and technology. To really understand how best to apply new technology to a brand or prod...
20/01/2021

A partnership between marketing and technology.
To really understand how best to apply new technology to a brand or product, marketers will need the assistance of their company’s technology, information and legal departments.
The challenge for marketers will not be what to do with the data they collect, but how they use it. You can have the most sophisticated technology, but without marketing intelligence that unifies data insights, the technology will not deliver the ROI you expect.

R and Python are states of the art in terms of programming language oriented towards data science. Learning both of them...
19/01/2021

R and Python are states of the art in terms of programming language oriented towards data science. Learning both of them is, of course, the ideal solution. With the massive growth in the importance of Big Data, Data science in the software industry two languages have emerged as most favorable languages for developers — R and Python have become two most favorite languages for data scientist and data analyst. R is a popular statistical modeling language that is used by statistics and data scientists. It provides support for a various statistical package that is most widely used for data analysis and data modeling. Instead Python provides a large number of libraries that appeal to programmers and data scientists alike. What makes Python so popular is its ease of learning and a gentle learning curve. This makes Python a highly popular language among newbies who want to gain in-depth insight into computer programming. Python is highly readable, easy to understand and compresses complex code in single functionalities.

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