12/10/2023
behavioral strategy to make your content more engaging.
With search engine algorithms today, optimizing content for your audience is synonymous with optimizing for search engines.
Ensure you have absolute clarity on:
Who your audience is.
What motivates them.
Why they would be interested in your content.
What they are trying to do.
Considering the content’s place in the customer journey helps you tailor it more intentionally by understanding what came before and the next actions.
This can surface questions about content relevance and audience segmentation. It’s a valuable discussion since it signifies a commitment to personalized visitor experiences.
While some SEOs may worry about potential cannibalization, when done correctly and aligned with the audience’s needs, you can work around such issues.
