28/11/2021
Another hyperloop we created for Stiftung Menschen für Menschen - Karlheinz Böhms Äthiopienhilfe charity campaign for Ethiopian people. This time we had a pleasure of shooting the merch with Sophia Thiel, a prominent figure in Germany's fitness community.
Although selecting a theme was easy — a workout routine in Sophia's local gym in Munich — creating hyperloops in such new and busy environments can be a nightmare. Therefore, to minimize uncertainties, we came to Munich one day in advance and spent 4 hours in the gym, scouting, rearranging machines, and test shooting until we had the entire loop planned. Swipe to see how our final shooting plan looked like. Another location-specific challenge was to keep people outside the frame during the shoot without disturbing them, but luckily, Germans tend to naturally avoid being on camera.
And finally, to spice things up, we decided to include some subject movement, so we instructed Sophia to gradually lift weights as Boris was shooting. This is usually a problem for models who aren't familiar with the hyperlapse technique, because for the movement to look natural, it needs to happen gradually through 3-5 minutes of shooting. Luckily, Sophia did an amazing job there, and we didn't have to repeat any shots.
All in all, the shooting took around 3 hours and afterwards we were ready for bed, even though it was barely 4 pm.
Swipe through for BTS. Also, if you'd like to get some cool merch to support the people of Ethiopia, check out www.sew-fashion.de/.
Fun fact: the chest logo stands for the word "Human" in Amharic characters. Amharic is the official language in Ethiopia.
Client: Stiftung Menschen für Menschen - Karlheinz Böhms Äthiopienhilfe
Directed by brotherside
Model: Sophia Thiel
Production team: MARGO, Sarah Bekele, Vroni Pfahler
Agency: Studio Hamburg
Merch design: INDIGOKIND
Location: Fitness First Germany
Music: Big Time (GOOD Remix) by Skrxlla via Artlist.io
Shot handheld on Panasonic Lumix Deutschland S1.
FilmmakersWorld