Over time, it has expanded to include non-electronic and pop acts, showcasing a diverse and evolving musical spectrum. I/O Music is an independent record label rooted in curiosity, longevity, and a strong belief in artistic freedom. Founded in 2011 by David Elfström Lilja in Söderhamn, Sweden, the label celebrates its 15 year anniversary in 2026. What began as a home for electronic music has gradually evolved into a broader creative platform that embraces both electronic and non electronic expression. Over the years, I/O Music has released electronic pop, ambient, techno, and experimental music, while also opening its doors to pop and artist driven projects beyond the electronic sphere. The guiding principle has always remained the same: quality, integrity, and a willingness to explore new musical territory. Now based in Gävle, Sweden, I/O Music continues to grow as a meeting point for artists, listeners, and collaborators who value originality and long term artistic development. More than a label, I/O Music represents a mindset rather than a genre. I/O Music + SleepyTown (sublabel)
Launched in 2023, SleepyTown was co founded by Marcs Losbjer in Söderhamn as an extension of I/O Music’s broader vision. SleepyTown focuses on music outside the electronic realm, with a strong emphasis on rock and other band based or song driven genres. The sublabel provides a dedicated space for artists who work with traditional instrumentation and songwriting, while still sharing the same values of independence, craftsmanship, and creative freedom that define I/O Music. Nordic Static (sublabel) – https://nordicstatic.se/
Introduced in 2026, Nordic Static is a sublabel dedicated to experimental instrumental music and contemporary neo classical works that are more or less acoustic in nature. The focus lies on texture, emotion, and composition rather than electronics or digital production. Nordic Static serves as a home for music that exists outside conventional genre boundaries, where minimalism, tension, and atmosphere are allowed to unfold slowly and organically. It is a platform for composers and artists working with sound as a physical and emotional experience, rooted in silence, space, and nuance.
