27/05/2025
The Eastern Townships region of southern Quebec's tourist board released a promotional video on May 26 portraying an English-speaking tourist who bashfully admits to being American — then gets a big hug from a French-speaking hotel receptionist.
It's part of a CA$150,000 (US$109,000) ad campaign timed for the start of the summer travel season and aimed at US vacationers. If travelers need that encouragement, perhaps it's because amid a trade war and rising tensions some are wondering if it's the right time to visit Canada.
Canadian tourism officials are working to reassure American travelers who are worried about their reception in Canada. American tourists who are “respectful” of Canada’s sovereignty are welcome, one business owner says.
