30/09/2024
"When a visitor to ACMI’s Goddess: Power, Glamour, Rebellion exhibition walked out of the gallery and commented to a researcher, "There's still a really long way to go, you know. F--- the patriarchy", Dr. Britt Romstad, ACMI's Executive Director of Experience and Engagement, was delighted.
She knew that what visitors to Goddess took away with them from the experience was integral to understanding whether the exhibition met its objectives. This felt to her like an excellent start.
It is increasingly important for us all to be able to articulate the value and impact of the work we do outside of traditional KPIs and business measures. This work is even more urgent if we wish to advance an agenda of social change by amplifying traditionally marginalised and excluded voices.
Examining the critical reception and audience responses to Goddess, Britt discusses the challenges and rewards of being outcomes focussed.
Britt presented this talk live as part of Tessitura’s Innovator Series at the Tessitura Learning & Community Conference in Melbourne, Australia in November 2023."
https://www.youtube.com/watch?v=wmsKAp0fHXU
More about the exhibition:
"When we think of women in film, who do we think of? Some might think of today’s biggest Hollywood stars, from Zendaya to Nicole Kidman and Tilda Swinton. Others might return to the forever icon, Marilyn Monroe, only hoping to recall her glamorous era of stardom. But for those amongst us who seek out a sense of familiarity from the silver screen, perhaps there’s no one quite like Michelle Yeoh, charting a path no one else has in an industry that favours the Western eye. Such is the subject of Goddess: Brave. Bold. Beautiful. the latest exhibition to have landed itself at ArtScience Museum, after an initial iteration at ACMI in Melbourne, Australia. Reinvigorated with an Asian lens, the exhibit seeks to take its audience through 120 years of extensive moving image history—only this time, it’s being done through the eye of the female."
https://vogue.sg/goddess-brave-bold-beautiful-artscience-museum/
When a visitor to ACMI’s Goddess: Power, Glamour, Rebellion exhibition walked out of the gallery and commented to a researcher, "There's still a really long ...