MartechAsia

08/05/2025

𝗜𝘀 '𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝘃𝗲𝗿𝘆' 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗺𝗽𝗲𝗿𝗮𝘁𝗶𝘃𝗲?

In an era of predictable marketing and brand storytelling, 2024 heralds a transformative shift, fueled by curiosity, imagination, vulnerability, and courage. TikTok’s VP, Shant Oknayan, introduces the concept of 'Creative Bravery'—a call for brands to embrace curiosity, vulnerability, and imagination.

Are we ready to redefine our strategies and lead with boldness?

🔗 Read more - https://martechasia.net/f0xo

15/04/2025

𝗧𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝗔𝗜 𝗶𝗻 𝗹𝘂𝘅𝘂𝗿𝘆 𝗿𝗲𝘁𝗮𝗶𝗹
Link: https://martechasia.net/xh29

Nicola Kinsella, Chief Strategy Officer at Fluent Commerce, shares how AI is transforming luxury retail by blending timeless elegance with cutting edge technology. From personalized shopping experiences at Dior to counterfeit detection at Burberry, AI is driving innovation both in customer experience and backend operations. The future of luxury isn’t just beautiful, it’s intelligent.

Read full article here: Link: https://martechasia.net/xh29

11/04/2025

𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – 𝗻𝗼𝘁 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 – 𝗶𝘀 𝘁𝗵𝗲 𝗸𝗲𝘆
Link: https://martechasia.net/n2lx

Going viral isn’t the goal—real connection is.

On Gank, creators are turning small, loyal communities into steady income through fan engagement, not follower counts. From cosplayers to VTubers, it’s those who build trust that truly thrive.

Because these days, it’s not about numbers. It’s about making your audience feel seen.

Read full article here: https://martechasia.net/n2lx

Think making money as a content creator is all about going viral? Think again.

03/04/2025

𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗲𝗹𝗰𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝟮𝟬𝟮𝟱
Link: https://martechasia.net/1tuj

Telcos can’t just offer connectivity, they need to deliver experiences. Mustafa Kapasi, the Chief Operating Officer of M1 Limited, shares how AI, hyperpersonalization, and gamification are redefining customer engagement in 2025. From predictive AI-powered support to interactive rewards, telcos must go beyond transactions to create real connections. How is your telco adapting to the new era of customer experience?

Read full article here: https://martechasia.net/1tuj

In Asia’s competitive and saturated landscape, telcos face the urgent imperative to evolve their customer experience strategies with hyper-personalisation, gamification and AI…

27/12/2024

Is AI the future of customer service—or just the beginning?

Simon Ma, Managing Director, Asia at Freshworks , shares how AI-powered personalization and omnichannel strategies are redefining customer experiences. From predictive insights to multilingual support, AI is transforming workflows and boosting efficiency.

Will AI and human collaboration set a new standard for seamless, hyper-personalized service? Read more: https://martechasia.net/2zyv

With generative AI changing the face of customer experience everywhere, how can businesses master the art of personalization leveraging AI-powered support?

29/11/2024

As the festive shopping season approaches, brand safety in programmatic advertising is more critical than ever. Laura Quigley, SVP APAC at Integral Ad Science, shares insights on maximising viewability while mitigating risks. With the rise of social commerce and mobile-driven e-commerce in Southeast Asia, ensuring your ads reach the right audience in safe environments is key to maximizing ad spend and protecting your brand.

Is your programmatic strategy prepared for the upcoming surge?

Read more: https://martechasia.net/71hz

Maximising viewability for better returns on ad spend must take into account mitigating brand safety risks while leveraging programmatic advertising

29/11/2024

is reshaping SEO and digital marketing, with platforms like TikTok , Facebook , and ChatGPT taking center stage. As generative AI boosts content creation and personalization, brands must adapt to stay ahead.

Neil Patel, Co-Founder of NP Digital, shares insights on leveraging AI for better content, SEO performance, and voice search optimization. The future of digital marketing lies in automation, hyper-personalization, and respecting user privacy.

Is your brand ready for the AI-driven future?

Read full article here: https://martechasia.net/35ql

The convergence of technology and marketing is arguably most strident with the injection of AI into digital, search and social media marketing.

22/11/2024

As third-party cookies fade, contextual advertising is taking center stage. Niall Hogan, General Manager, JAPAC at GumGum, shares how advanced contextual targeting boosts ad relevance, respects privacy, and drives engagement in Southeast Asia’s dynamic digital landscape. Discover how brands can stay ahead with this game-changing approach.

Read more: https://martechasia.net/4lk1

19/11/2024

The search landscape is evolving rapidly with generative AI, social selling, and shifting generational behaviors. Fe Husaint, Managing Director at Greenpark APAC, shares insights on how brands can adapt and thrive in this new era of search.

Read full article here: https://martechasia.net/eqfp

23/09/2024

AI is transforming the business landscape, empowering companies to elevate customer experiences and streamline operations. From personalized banking solutions to enhanced retail interactions, AI is leveling the playing field for businesses of all sizes. But as we harness this power, ethical considerations must guide our journey. Are you prepared to embrace AI responsibly?

Read the full article to learn more! https://martechasia.net/6db3

GenAI has revolutionised the way businesses operate, including the ability to target brand experiences and customer communications.

20/09/2024

In a world of over five billion online users, understanding customer behavior is more critical than ever. Scott Harvey from Sprinklr reveals how unsiloing teams and harnessing AI can cut through the chaos, enhancing personalization and support. Discover the game-changing potential of AI solutions like Sprinklr Digital Twins that are redefining customer engagement and collaboration.

Read the full article to to learn more! https://martechasia.net/k3au

How AI helps to unsilo teams to better understand customer behaviour amidst exponential growth in the number of digital channels today.

17/09/2024